Running FB lead ads for a local painting company in Barnsley (UK, lower-income area). was targeting 12 miles radius but now increased it to 20miles radius since he complained. Stats so far (3.5 weeks): - Spend: £173 - Leads: 12 - CPL: ~£14 - Link clicks: 183 - CPC: £0.95 - CTR: 4.03% Problem:Client hasn’t closed any leads. Says they’re “time wasters” or not responding — but he barely follows up because he’s getting work from Checkatrade and prioritises that. He’s also getting impatient and wants to stop early. Changes made: Recently added a written question in the lead form (“Briefly describe your painting project”) to increase lead quality. Question to the group: Given the situation, would you: 1. Keep improving lead quality via stricter form questions, or 2. Move to a simple landing page (business branding + project description) to pre-qualify harder, or 3. Is this primarily a sales/follow-up issue, not an ads issue? Curious how you’d handle a client who won’t properly work the leads.