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Book Review Workshop is happening in 7 days
Weekly 🗒️ Accountability Check-in!
We could all use a little accountability - Including myself ❤️ Read the questions then grab the template at the bottom and make a post 🗒️ 1️⃣ What is **one specific thing** you completed on your book this week? Examples: * Finalized my book topic * Chose my main keyword + category * Wrote 1,200 words * Edited Chapter 1 * Uploaded my manuscript draft 2️⃣ What is the one thing you can commit to finishing by next week? Examples: * Write 2 chapters * Finish book outline * Draft my book description * Collect 10 competitor book screenshots 3️⃣ One blocker - What slowed you down or got in your way this week? This gives you: * Content ideas * Coaching opportunities * Workshop themes * DM conversations for higher-level support 4️⃣ Where are you at right now? 🔥 On track 🟡 Progress but slow 🔴 Stuck 🧠 Overthinking ⏸️ Life happened GRAB THIS TEMPLATE AND MAKE A POST! Drop your update below 👇 (Keep it short — progress > perfection) 1️⃣ **One thing you completed this week:** 2️⃣ **One thing you’re committing to finish next week:** 3️⃣ **Any blocker slowing you down? (optional)** 4️⃣ **Status emoji:** 🔥 🟡 🔴 🧠 ⏸️ I’ll be reviewing these to and helping to move you forward!
IMPORTANT: Amazon Listings Operate off An Algorithm
Think about your book listing the same way you think about posting a YouTube video or an Instagram Reel. Here's the legit truth ... IF... - The title doesn’t solve a clear problem or spark curiosity → no one clicks - The cover doesn’t stand out in a crowded feed → no one clicks - You don’t drive traffic to it → it quietly sits there 👇 Publishing the book is just the upload. It’s not the strategy. Amazon Is Algorithm-Driven (Just Like Social Media) Your listing on Amazon responds to behavior: - People click the listing - They spend time on the page - They read the description - They add it to the cart 💥 BOOM — those are positive signals. When you send external traffic (social media, email list, etc.) to your listing and people engage with it, Amazon sees that activity and rewards it with more visibility. More engagement → more impressions → more clicks. Why Reviews Matter (Especially at Launch) Reviews aren’t just social proof. 💥 They increase: - Click-through rate - Trust - Engagement Which feeds the algorithm again. This is also why the launch window matters. Early momentum compounds. The Big Takeaway Just publishing a book is not enough. You have to: - Market it - Drive traffic - Generate engagement - Collect reviews That’s how books actually sell. I’m building out my Launch & Scale Playbook, where I break down these strategies and why they matter. These playbooks are my high-level brain dump of the full self-publishing process that’s helped me earn $100K+ in royalties doing this part-time. You can get access to Publishing Playbooks right now for $27 while I continue building and refining the content. 👇UNLOCK THE PUBLISHING PLAYBOOKS NOW
IMPORTANT: Amazon Listings Operate off An Algorithm
Amazon Ads Costing You Too Much?
If your Amazon Ads spend feels out of control, the issue usually isn’t ads themselves—it’s not knowing your ACOS and your break-even point. Once you know this number, you can make smarter decisions instead of guessing. 🔢 How to Calculate Your Break-Even ACOS Start with two numbers: - Book price - Royalty per sale Example: - Book price: $9.99 - Royalty: $4.00 Calculation: - 4 ÷ 9.99 = 0.40 - 0.40 × 100 = 40% ✅ Your break-even ACOS is 40% This means: - Below 40% → profitable - At 40% → break-even - Above 40% → losing money on that sale 🎯 What To Do With This Number Once you know your break-even ACOS: - This is the number you should aim to stay under in each campaign - It becomes your decision-making filter for scaling or pausing ads ⚖️ Being Over Break-Even Isn’t Always Bad An ACOS above your break-even point isn’t automatically a failure. Higher ACOS can still make sense if: - Ads are increasing visibility - You’re seeing organic sales lift - The book leads to series, bundles, or audiobooks The key question to ask: Is my goal pure ad profitability, or am I okay investing in ads if total sales (ads + organic) are profitable? Intent matters. 🔧 How I Tighten My Ad Campaigns To avoid wasting money, I rely on campaign budget rules. My approach: - Set a low daily budget per campaign (typically $10–$15) - Create a rule that: This tells Amazon: - “Sell my book aggressively when I’m not losing money” - “Stop immediately when performance slips” ✅ Final Takeaway If you’re running ads without knowing your: - Royalty - Break-even ACOS - Clear campaign goal You’re letting Amazon decide how much you spend. Control the numbers, and the ads start working for you instead of against you.
Amazon Ads Costing You Too Much?
The Big Picture - My Publishing Playbooks
Yesterday, I shared a pattern I keep seeing in this community — people getting stuck not because they aren’t capable, but because they don’t have a clear big-picture view of self-publishing. 👉 A lot of you have asked for something that’s... • Budget-friendly • Straightforward • Full overview without overwhelm So I want to explain what I just released. I created something called Publishing Playbooks. (This is something I started to create a new community for but I wanted to offer it here for you without adding another community for more overwhelm.) ⭐ This is for the people who want my high-level brain dump of self-publishing from getting started all the way through setting up a book launch without needing coaching or a high-ticket program. Inside, I walk through: • How to think about book ideas and topics • How the writing + outlining process fits together • What actually matters when publishing on Amazon • How to think about launching a book (without overcomplicating it) • How one book can turn into more than one opportunity This is not deep implementation or hand-holding. It’s a clear roadmap so you understand how everything connects. It’s also not a replacement for the free community. This is simply the “I want the full picture in one place” option. It’s a one-time $27 right now and I will be increasing the price up to $49. (Content is still being added and refined, which is why the cost is a low investment right now) If you’re in a phase where you want to move forward but need clarity before investing more time or money, this was built for you. 👉 MORE DETAILS ABOUT IT HERE Tomorrow I’ll answer a few questions that usually come up.
The Big Picture - My Publishing Playbooks
Welcome to Learning - START HERE
You’re here because you want to learn how to publish a book — and that already puts you ahead of most people who think about it but never start. I’m seriously excited to help you build momentum and get your ideas moving. 👉 First stop: Head into the CLASSROOM and kick things off with my mini course: Future Author Energy. It’s designed to shift you from learning mode into creation mode by helping you brainstorm, get clear, and generate your first big book idea. 📌 What to do today: 1. Open the Classroom 2. Find Future Author Energy 3. Watch the videos + take notes I’ll personally hype you up, give feedback, or help you sharpen the concept — this is the fun part. Let’s turn that idea into something real. Your book might be closer than you think. 🚀📚 Comment below when you’ve finished — and share the book idea you’re now energizing around! 👇
Welcome to Learning - START HERE
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