Most people think their biggest problem with publishing a book is not knowing what to do. But, in reality, it’s about your mindset to overcome issues when they arise. A few mindset shifts I’ve seen make the biggest difference 👇 1️⃣ From “I need this to work fast” → “I’m building an asset.” Books aren’t lottery tickets. They’re digital assets you set up once and improve over time. have always seen my books as assets - sure, some don't work, but those breakout books that make thousands are worth the effort. Plus, some books that don't sell well on Amazon sell great on other platforms like TikTok! 2️⃣ From “I’m not a writer” → “I’m a problem-solver.” You don’t need to be creative. You need to help a specific reader with a specific problem. Plus, even if you don't want to write the book at all, it does not mean you can't be a successful self-publisher. Most of my books I leverage ghostwriters so that I can focus on the strategy of making that investment worth it! 3️⃣ From “I need it perfect” → “Done and optimized beats perfect.” Most successful books weren’t perfect at launch. They were improved after the data came in. I don't get hung up on perfection anymore; I get the books accomplished and published. There might be some minor typos or grammar issues I didn't catch in the initial editing - that's okay if someone catches it and complains, I go back in and find the error and fix the manuscript. Remember, you can make these updates as you go! 4️⃣ From “Why isn’t this selling?” → “What can I test or tweak?” Title, cover, description, categories—publishing is iterative, not personal. The authors who win long-term aren’t the smartest or most talented.They’re the ones who stay the course, keep testing, and don’t quit early. 👉 Curious—what mindset shift has helped you the most so far? Or which one do you struggle with right now?

Love your thoughts on my upcoming cybercrime trilogy trailer. Especially where I add my credibility at the end! I’m integrating it with my After Midnight noir late night fictitious call in show. I’m hoping to get traction on the channel to drive people to my books. We have to keep innovating as self publishers.

We talk a lot about books📚 in here (and I 💙 that), but I’ve noticed something interesting 👀 People really light up when we get a little more personal and talk about life outside of publishing. So let’s do that for a minute. I’d love to know where everyone is from — city, state, country, wherever you’re calling home right now. 📍 I live in Illinois not too far from Chicago. Along with @Jeff Baer @Steve Gast @Susan Wright @Tara Adler @Angel Conway and probably a handful more!! I know @MJ Berst is in Wisconsin. I know we have @Bradley Deacon living in Vietnam / @Nicole Lesley in Australia Would love for everyone to drop it in the comments 👇 It’s always cool to see how global (and diverse) this community really is.

What was supposed to be a fun Orlando trip with park days and sunshine turned into an unexpected ER visit. We were there until 4am because my four-year-old was struggling to breathe, with wheezing, congestion, and a bad cough. He needed multiple breathing treatments, steroids, and additional meds — all while exhausted and just wanting to sleep. It was a tough night, but he’s getting the care he needs, and that’s what matters most right now. Thanks for understanding if I’m a bit less active while we focus on getting him back to feeling better. 💙 ------------------------- ANOTHER BOOK COVER is ready for review if you could please go and checkout @Nicole Lesley post you can 👉👉👉 FIND IT HERE and leave her feedback on her children's book. This is just one book in the series she is planning to do. THANK YOU 💙

Has anyone ever thought about writing a book… about nothing? 🤔📘 Hear me out. I’ve got a very analytical brain (occupational hazard from my past life as a cyber-crime analyst 🕵️‍♂️), but I’ve always loved Seinfeld — the greatest show about nothing ever made. Every episode: nothing happens. Yet somehow it’s brilliant. You’ve got Kramer bursting through doors, Elaine losing her mind over tiny injustices, George Costanza doing everything wrong with absolute confidence, and of course Jerry Seinfeld calmly observing the madness like a philosopher with a laundry problem. So it got me wondering… What would a book about nothing look like? No grand plot. No epic quest. Just observations, minor annoyances, inner monologues, missed phone calls, awkward silences, and the quiet absurdity of everyday life. Would readers love it? Would Amazon’s algorithm have an existential crisis? Would George self-publish it and still complain? Curious to hear your thoughts — has anyone tried this, or secretly wanted to? 😄