I'm sure Lawrence has said all of this. My main focus would be to clearly write down: 1. What sort of business do you want? Is it a small 1:1 facility or do you have aspirations to run a franchise model? Is it something in-between? Then 2: Create a target bullseye that fits your vision: Who do you want as your primary customers? Who would you like as customers - but are less fundamental to your business model? Who else do you think you could attract? Next: Figure out your USP. What makes you different to the 1000's of other gyms / facilities etc that are around. Finally... network... network... network to sell what you're offering (no matter how much you may dislike networking) BUT only in the areas where your target customer base sits. Give it some real pizzaz. If you "scatter bomb" your approach you will end up spending too much time and money on an audience that a) you don't want and b) aren't interested. Hope some of this resonates and helps.

Requested by Lawrence. This is the program I used for the majority of last year which helped me put on decent size while maintaining decent condition. Hope it helps people on here out. If you have any questions, post them here and I'll do my best to get back to everyone. Dorian Yates Inspired Routine. 3x per week. Monday, Thursday, Saturday. Legs, To save time I did everything as tri set. Maybe a minute in between sets and as much time as felt I needed after the 3 sets. Each exercise was one set till failure. I would have liked more time between sets but I rarely had the time I'd like to train. Leg Extension Machine Calf Raise Seated Leg Curl Leg Press Seated Calf Raise Prone or standing leg curl Hack Squat or Squat variation Donkey Calf Raise Stiff Legged Deadlift Would normally do some neck work after. (Time pending) Day 2 Back and Shoulders - I could do a set of back, then a set of shoulders back to back. Break after every 2 sets. Pullover (always Nautilus) Shoulder Press Chin up or Pulldown Machine lateral raise Machine Row Cable lateral raise Different row (I had a few scapular retraction movements I liked. Something like a kelso shrug) Low Back machine. Day 3, Chest and Arms. (Also known as the day you look forward too!) Chest Press - spent sometime on my smith machine because it was new for me. Machine Bicep Curl Machine chest press - Normally converging because my first chest press didn't. Cable Bicep Curl Fly machine Preferred Tricep extension DB curls Dip machine I didn't do much triceps and kept it at the end because I didn't want it to take away from pressing and there was some overlap with shoulder pressing. Diet as discussed was Dr. Mauro Pasquale's Anabolic Diet/Metabolic Diet. Results according to Inbody. 229lbs, 117.5 SMM Bodyfat percentage was 11.4%. I think the inbody rates me a bit too low but that's what it reads. This is the program that took me to my new best.

No agenda. Just hang out and talk shop. Join at 10AM ET / 4pm CET here: https://www.skool.com/live/WZh62j2g8pX See you there!

Lawrence has been chasing me down about getting on here; I see it's very busy compared to the old group. Hope y'all are growing this new year!

I have more demand lately from couples, especially retired couples, who want to train together. I do train a couple of couples, but I’m wondering how other trainers are structuring the introductory session with two new people. Would love to hear your insights and perspective!