Selling Supplements at Your Studio?
I don’t often come across this topic, but when I do, I always advise studio owners against selling supplements. The first reason is that an upscale business charging premium rates should maintain a polished and professional image. Selling supplements can come across as a cheap upsell, potentially undermining your brand’s exclusivity. Second, even if every client purchased your products, the additional revenue would likely amount to only a few hundred dollars—not enough to make a meaningful impact on your overall profits. Instead, focusing on attracting just one or two more clients would have a much greater effect on your bottom line. Years ago, a supplement company approached me with a business proposal. My agent and publisher warned me that many companies would try to capitalize on the press I was receiving. Before making any decisions, I tested the products by giving them away for FREE to my clients in exchange for feedback. The reviews were overwhelmingly positive, and I ultimately partnered with the company. However, I kept this business entirely separate from my studio to maintain clear boundaries. If you’re considering selling supplements, I strongly recommend running it as a separate venture rather than integrating it into your high-intensity training (HIT) business. Keeping the two separate will help preserve your studio’s reputation and ensure a more focused, professional client experience. Want to take your HIT Business to the next level? Reach out to Lawrence for more information about my coaching program.