I Failed My Way Through My 20s. Now My Clients Win Big.
This is a very un-British post… but here we go. A slightly self-aggrandising life update. (But first—context.) I’m 38. I scraped through university with a 2:2 in English & Media 😆 Spent most of my 20s being terrible at sales jobs… (I called my mum after day one and cried... yes, really) and building businesses that went nowhere. 💥🚗 Then around 30, something clicked (better late than never). 💡 Here’s what’s happened since: - Sold $10M+ in contract revenue in my IT sales career. - Grew the High Intensity Business Podcast (formerly Corporate Warrior) to: – 560+ episodes – 1.3M+ downloads 🤯 – 4.8/5★ from 134 reviews - Co-founded Optima Strength – Sold 76 personal training memberships at ~$376/month 💪 And more importantly—what my clients have done: - Live Oak Strength: $20k → $77.4k/month - Optimization Lab: $8.8k → $19.7k/month - Evolved Strength: $34.4k → $58.4k/month - Salus Strength: $79k NZD in their first full quarter - 39 other strength training businesses (verified): Add $12k–$50k/month in recurring revenue 🤑 - 300+ documented wins inside our private community (“Just signed 3 new clients”, etc.) And this one meant a lot: For the past 2 years, I’ve worked closely with Kyle Recchia, CEO of The Perfect Workout (~80 locations across the US). “Working with Lawrence has been invaluable. His insights, drawn from working with so many businesses, gave me access to strategies and best practices I wouldn’t have discovered on my own. He helped me focus on what truly drives results, applying the 80/20 principle in a way that’s simplified our processes and amplified our growth. His guidance has given me clarity and confidence in scaling the business.” 📈 And the one that matters most: Built a gorgeous family I’m proud of with my beautiful wife, Aisling. ❤️ Next step: I’m opening up spots for a small number of strength training business owners who want to add $12k–$50k/month to their business.