I'm sure Lawrence has said all of this. My main focus would be to clearly write down: 1. What sort of business do you want? Is it a small 1:1 facility or do you have aspirations to run a franchise model? Is it something in-between? Then 2: Create a target bullseye that fits your vision: Who do you want as your primary customers? Who would you like as customers - but are less fundamental to your business model? Who else do you think you could attract? Next: Figure out your USP. What makes you different to the 1000's of other gyms / facilities etc that are around. Finally... network... network... network to sell what you're offering (no matter how much you may dislike networking) BUT only in the areas where your target customer base sits. Give it some real pizzaz. If you "scatter bomb" your approach you will end up spending too much time and money on an audience that a) you don't want and b) aren't interested. Hope some of this resonates and helps.

Hello all, I have a young orthopedic surgeon & wife couple who’ve started HIT training with us at Evolved Strength in Calgary AB Canada. They’ve been loving it & want to continue HIT when he returns to the Cambridge area for a job next April-May. Can anyone refer some great HIT studios in that area for me to pass on?

If you don't ask you will never know the answer. Obviously we all know who @Pete Cerqua is. Before I started coaching with Pete I was 255 pounds. Life had kicked my butt and my weight showed it. I heard Pete talk about how losing weight had helped his business. After I decided to move forward with this business I made a decision to lose weight. Going through coaching Pete reinforced that idea. He challenged me to lose weight. A lot of weight. It is working, people are taking notice. Now the goal is to get down to 190 pounds. I had to ask Dr. Ellington Darden to measure my arms. Especially when the topic of his talk was arms. I don't know about y'all but when I got interested in lifting I wanted to grow my arms. I remember in his book "The New High Intensity Training" Darden talks about the length of the muscle determines it's potential growth. So I had to ask him about the potential of my arms. He measure them at 17 inches. He said I can add another inch to each arm. I also asked Jim Flanagan if I could come back for a workout. Asked how the workout demo guinea pigs are selected. Then volunteered myself for selection. I also wrote a little less than 14 pages of notes. I need to sit down and reread through them multiple times to digest it all. If you are on the fence about going to Strength Forum next year GO! Ask questions and be bold. And remember "People with small calves should pay more in taxes." -Alexander Hamilton