built a sixâfigure strength training business using bodyweight + a Total Gym + a small shared office â after previously wasting tens of thousands on coaching that didnât fit his vision. He rebuilt from scratch inside HIB Pro, refined his workouts working with PeteâŻCerqua, and now runs a lean, profitable operation serving 38 clients at 65+ sessions/week. đ Business Model
- 1âonâ1 only â fully supervised, no groups, no remote coaching
- Minimal equipment â Total Gym + blocks + simple tools
- $50/session flat rate â no frequency discount, first client signed at new price
- Strategic partnership â trains out of a chiropractorâs office to cut overhead and compound trust
- Demand growing â referrals now the #1 driver of new clients
đĄ What Makes It Work
- Radical simplicity â stripped away every distraction and âmarketing systemâ that didnât matter
- Unique strength story â bodyweight HIT for realâworld clients with constraints, injuries, or limited space
- Referrals over advertising â clients publicly share results and send friends/family
- Coaching craft > complexity â after tightening delivery with , closeârate is now ~75% of trials
Steve is proof that you do not need a large studio, expensive machines, or ads to build a stable, sixâfigure HIT business â if the model is tight, the training is excellent, and you stay in the reps long enough for referrals to compound.
đď¸ Want to hear the full story directly from Steve?
Watch the full podcast interview below.