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Marketing Analogy
One of the best ways I’ve heard marketing explained is to think about it like investing. When someone asks, “What’s the best marketing channel?” that’s the wrong question. There is no single platform, tactic, or play that works forever. Markets shift. Attention shifts. What performs today may underperform tomorrow. That’s why marketing has to be run the same way you’d manage a portfolio. You don’t invest in assets that aren’t producing returns. You track performance, study trends, and make decisions based on data — not opinions. And when something does work, you don’t walk away from it. You continue to monitor it, because last year’s winner isn’t guaranteed to be this year’s. The real work is in the cycle: - Double down on what’s performing - Test new opportunities consistently - Measure everything - Reallocate without emotion Marketing isn’t about finding “the best channel.”It’s about disciplined capital allocation in an environment that never stops changing.
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Google Business Profile
I had no idea how to create and schedule posts. Started with this today. I hope to launch LSA soon.
Marketing Design Recommendations
I’m looking for recommendations on good places to get marketing design work done (brochures, flyers, literature, etc.). I recently tried working with a graphic designer/marketer from one of my networking groups. Her initial pricing was $300–$500 per design, which I agreed to. I then spent about an hour filling out a detailed brief explaining our company, goals, branding, and direction, followed by providing all images and draft text. I’m not a graphic designer—I just know what I like and don’t like. I expected the designer to take that information and turn it into something visually balanced and professional. Instead, I was told the text was “too much,” even though I clarified it was source content, not final copy. The first draft I received was honestly very poor and didn’t align with our brand at all. When I asked for revisions (most of the design needed changes), I was told it would cost an additional $175. There were no revision rounds included in the original price. Every designer I’ve worked with in the past has included at least 2–3 rounds of edits, so I ultimately canceled the project and was out the upfront cost. Now I’m looking for a better approach. I’ve used Hatch Wise and 99 Designs in the past for design contests—typically $300–$400—and you get dozens of designers submitting concepts, which I actually like. I’ve also heard Fiverr, and possibly places like Upwork or ClickUp or similar platforms, but I’d love real-world feedback. If anyone has had a good experience with a designer or platform, I’d really appreciate the recommendation. We’re expanding into commercial service and maintenance this year and want: - A professional brochure for that offering - A simple, clean warranty flyer to include in our presentation folders - And a few other updates to our flyers/brochures Nothing flashy—just polished, professional, and clearly better than what most competitors are handing out. Thanks in advance. I appreciate the help.
Physical cards
Post your cards guys physical ones does anybody even have physical cards anymore? I have my digital one as well to send the customers that I call and this coolcarrying case that is metal so it sticks on my wallet that has the magnet money clip.
Physical cards
Happy Monday
Voicemail automations to save time and use some Free marketing options- Most CRMS offer this service (Jobber, Markate etc.)
Happy Monday
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Handyman Business Academy
skool.com/handysuniversity
Learn the exact systems that helped Handy’s grow from a single van to a seven-figure handyman business.
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