A very solid podcast for home services is called Blue Collar Ballers. It’s one that gave me a lot of insight during our building phase and had some incredible guests. Also, there will be a familiar guest episode soon. Filming is happening this Friday… details to come! Excited to share more on a massive platform to represent our industry!!

The highest form of love is accountability! I’ve got a few consulting slots left. I believe 4 total - if you have any interest let me know. I really only enjoy working alongside those that are committed to growing so please only reach out if you’re in a position to start implementing and growing your business. I will hold you accountable and help you make decisions. Once those are filled unfortunately unless someone drops out there won’t be any additional times available for the foreseeable future. I’ve been really enjoying helping implement, sharing our SOPs and spreadsheets we’ve built and all our best practices. The goal is to help you implement not just give you the information and hope you do it yourself If you’d like to speak with any of the current companies that I consult for I’m happy to make the connection.

We will continue posting in this module related to our existing Org Chart and share key responsibilities. The average person in our industry and this community fits within the first three phases that are already posted.

One of the best ways I’ve heard marketing explained is to think about it like investing. When someone asks, “What’s the best marketing channel?” that’s the wrong question. There is no single platform, tactic, or play that works forever. Markets shift. Attention shifts. What performs today may underperform tomorrow. That’s why marketing has to be run the same way you’d manage a portfolio. You don’t invest in assets that aren’t producing returns. You track performance, study trends, and make decisions based on data — not opinions. And when something does work, you don’t walk away from it. You continue to monitor it, because last year’s winner isn’t guaranteed to be this year’s. The real work is in the cycle: - Double down on what’s performing - Test new opportunities consistently - Measure everything - Reallocate without emotion Marketing isn’t about finding “the best channel.”It’s about disciplined capital allocation in an environment that never stops changing.

I know some of you use subcontractors for a good portion of your work, and I assume you’ve developed a work order or job pay form for them, separate from the job details in HCP. Since we’re transitioning to a job-based pay structure, I’m trying to determine the best way to communicate compensation clearly. While they can see the job details and scope of work in Housecall Pro, I’m considering whether we should also provide a form that outlines the job and exactly how much it pays, or if it’s reasonable to expect them to calculate it themselves based on the hours allocated per task/job. I’d appreciate some insight into what you currently use for your subs—specifically, what your work order looks like and how you ensure they understand what they’re being paid for on each job.