Marketing Analogy
One of the best ways I’ve heard marketing explained is to think about it like investing.
When someone asks, “What’s the best marketing channel?” that’s the wrong question. There is no single platform, tactic, or play that works forever. Markets shift. Attention shifts. What performs today may underperform tomorrow.
That’s why marketing has to be run the same way you’d manage a portfolio.
You don’t invest in assets that aren’t producing returns. You track performance, study trends, and make decisions based on data — not opinions. And when something does work, you don’t walk away from it. You continue to monitor it, because last year’s winner isn’t guaranteed to be this year’s.
The real work is in the cycle:
- Double down on what’s performing
- Test new opportunities consistently
- Measure everything
- Reallocate without emotion
Marketing isn’t about finding “the best channel.”It’s about disciplined capital allocation in an environment that never stops changing.
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Marketing Analogy
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