Wrote this last year on LinkedIn feel free to take a read. https://www.linkedin.com/pulse/experienced-logistics-professional-drew-pearson-xkadc?utm_source=share&utm_medium=member_ios&utm_campaign=share_via

Here’s an old article I wrote on LinkedIn in regards to my experience cold calling and how I related it to fishing. Feel free to have a read. https://www.linkedin.com/pulse/why-fishing-lot-like-cold-calling-sales-drew-pearson?utm_source=share&utm_medium=member_ios&utm_campaign=share_via

When you hear “what’s your price, and can you beat this rate” These are valid concerns, but they’re surface-level. The real conversation should be about value, reliability, and customer experience. A $50 savings means little if it jeopardizes a shipment, damages a relationship, or costs a client their reputation. Our job is to help decision makers see beyond the spreadsheet, and to understand that great service drives growth. Sales is a long game. It’s about planting seeds, nurturing trust, and delivering results. I’ve made thousands of calls, and I’ve learned that the first conversation rarely seals the deal. It’s the follow-up, the consistency, and the authenticity that win hearts and ultimately business. So here’s my advice to every sales rep: - Believe in what you sell. - Speak with authenticity. - Don’t chase price but build value. - Be honest about what’s in your wheelhouse. - Focus on long-term relationships, not short-term wins.

Please provide FTL quote from Concord/Brampton, ON Canada to Chelsea, MA 02150. Estimated 30 loads per month. Cargo: Plastic food packaging containers. Please take note: Rate quote will be used for costing purposes to bi a potential new customer.

Is there anyone in Skool that has extensive knowledge moving LTL Reefer freight?