I created a quick video for you to share 3 things you can do to make your web and sales pages feel more human and engaging. Ultimately helping you attract more of the right clients. Have you tried any of these tips? How did they work out for you? Want more quick videos like this? Let me know!
Today, we have the first Pitch Fest event since the summer, so I thought I'd share some tips around how to talk about your business. Doing so in a way that feels natural and leads prospects to say: "OMG, I need that - tell me more!" can be a struggle. But it's a vital skill to have - if you can't introduce your business, then you will miss out on many great opportunities and clients! Here are 3 things to try out ... 👀 SHARE YOUR WHY + VISION Instead of talking about what you do today, talk about what compelled you to start (your Why), and what you'd love to see change as a result (your Vision). You'll leave people feeling inspired and the storytelling required will make your introduction (and business) memorable. 😊 START A CONVERSATION It's most often at networking events (on and off-line) when we get to introduce your business out loud. So why not start a conversation rather than launching into a pitch? e.g. "Have you ever noticed how (ideal client) tends to struggle with (add the problem you solve), and this causes them to (pain point(s))?" ... response ... "Well, that's where I come in..." 🎁 TALK ABOUT YOUR RESULTS People aren't really interested in you or what you do per se. At least not at first. What they are most interested in is what you can do for them (or their network). So talking about the results people experience get after working with you is far more engaging: "I help business owners confidently and naturally communicate the true value of what they do, so they can work with more and better quality clients." COME TRY IT OUT At this afternoon's Pitch Fest event (1pm BST, 2pm CEST), you'll get the chance to practice your introduction and get feedback to help you improve. You have just one minute to talk, so there is no need to overthink or over prepare and it's the perfect time to try out one of the options above and see how it feels for you. See Events section for all the details.
Over the years, I've seen so many definitions of marketing. Worryingly, recently most of these definitions are all about promotion and getting your business or offer in front of the right people. While this isn't 100% wrong - it misses the most important part of marketing. Marketing as I understand it is: Putting your client at the heart of every decision you make. Therefore, a simple test to see if your marketing is going to work is simply to ask yourself this of everything you create: How will my dream client find this valuable? Your marketing is nothing to do with you, and everything to do with your client. Keep that in mind, and you'll soon be welcoming more of your dream clients into your business. And if you are looking for more guidance to help you attract more of your dream clients with ease and confidence, drop me a DM. I'm here to help!
Have you ever considered using PR to gain exposure and build your authority? Getting your thought leadership and stories featured in the media is a wonderful marketing strategy and, best of all it, doesn't cost a penny! It's a strategy I really love and has brought me many exciting opportunities. So this week on the podcast, I was excited to speak with Renee Warren, a PR specialist, all about the exact steps to take to earn media attention and coverage. Listen now here: https://www.melittacampbell.com/post/renee-warren
I'm always telling my clients, that in their communications, before talking about any features of their products or services, they should talk about the bigger picture and what life will be like for them after they have worked with you. So when I came across this quote, it really stood out to me - and it's more that 100 years old! I just goes to show classic wisdom is always relevant as, while the world evolves, people are still people. "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea." - Antoine de Saint-Exupery.
🛑 I know that's a hard 'No' from many of the coaches, business owners and entrepreneurs I speak with. Many tell me how stressful it feels or how how much they dislike having to put people under pressure to make a sale 😭. If that's you, don't miss this week's podcast! https://www.melittacampbell.com/post/michelle-rockwood I spoke with Michelle Rockwood, author of 'Joyful Selling' on the podcast this week about: ⭐ What a feminine approach to sales looks like (and how this applies to men and women equally). ⭐ The best way to approach a sales conversation. ⭐ And how the primary purpose of any sales conversation must be to guide the prospect to uncover their own truth, seeing this as the first step in helping them identify their best solution. ✨ If you think you hate sales, Michelle will help you challenge this thinking and move into a more helpful and productive space. 🎧 To listen to this insightful episode, search 'Driven Female Entrepreneur' wherever you usually consume your podcasts, or click this link: https://www.melittacampbell.com/post/michelle-rockwood Happy listening!