Most buyers don’t wake up and say, “I’m ready to buy a home today." They move down a conveyor belt. Your job is to guide them through each stage. 1. Attention This is where it starts. They have to notice you. Ads, social media, your sphere, open houses, referrals—whatever channel you use, the goal is simple: get them to raise their hand. 2. Education Once they raise their hand, you don’t jump into showings, you educate them. A Buyer Consultation is the most important step. (check out the Buyer Consult template inside the course) This is where you explain the process, set expectations, build trust, and show value. 3. Discovery & Tours Only after education do you get them out to see homes. Showings have more purpose when the buyer understands the plan. 4. Offer & Negotiate This is where most agents lose deals. You guide, you teach, you strategize. They don’t know what contingencies mean, timelines mean, or how to structure a strong offer—you do. More education. More leadership. More clarity. If you can master each stage of the conveyor belt, you’ll move more buyers from “interested” to “under contract” faster than most. The goal is to get 12 buyers closed a year (in San Diego that's 125k in commissions)