One thing that actually worked this week (Hint 250k views)
This week, what actually worked for me was the dumbest video I’ve probably ever posted.
By dumb, I mean simple.
A water heater exploded at one of my Texas properties during the cold
My property manager sent me the video.
  • Uploaded it to Instagram
  • Slapped a trending audio on it
  • Titled it: “My builder put a water heater outside… in Texas”
That’s it.
I had zero expectations.
I wasn’t trying to educate.
I wasn’t trying to go viral.
I just needed to post that day for trial reels.
I knew water heaters can be inside or outside.
I just didn’t expect the internet to lose its mind.
Result so far:
  • 200,000 views
  • 15 new followers
  • Tons of comments and saves
Lesson: Consistency beats perfection. Simple beats smart. Posting beats planning.
Now it’s your turn
What worked for you this week?
I’ll leave a tip in the comments that explains why this worked and how you can replicate it.
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Joshua Massieh
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One thing that actually worked this week (Hint 250k views)
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