This week, what actually worked for me was the dumbest video I’ve probably ever posted.
By dumb, I mean simple.
A water heater exploded at one of my Texas properties during the cold My property manager sent me the video.
- Uploaded it to Instagram
- Slapped a trending audio on it
- Titled it: “My builder put a water heater outside… in Texas”
That’s it.
I had zero expectations.
I wasn’t trying to educate.
I wasn’t trying to go viral.
I just needed to post that day for trial reels.
I knew water heaters can be inside or outside.
I just didn’t expect the internet to lose its mind.
Result so far:
- 200,000 views
- 15 new followers
- Tons of comments and saves
Lesson: Consistency beats perfection. Simple beats smart. Posting beats planning.
Now it’s your turn
What worked for you this week?
I’ll leave a tip in the comments that explains why this worked and how you can replicate it.