This week, what actually worked for me was the dumbest video I’ve probably ever posted. By dumb, I mean simple. A water heater exploded at one of my Texas properties during the cold My property manager sent me the video. - Uploaded it to Instagram - Slapped a trending audio on it - Titled it: “My builder put a water heater outside… in Texas” That’s it. I had zero expectations. I wasn’t trying to educate. I wasn’t trying to go viral. I just needed to post that day for trial reels. I knew water heaters can be inside or outside. I just didn’t expect the internet to lose its mind. https://www.instagram.com/reel/DUER7Njkssd/?igsh=NTc4MTIwNjQ2YQ== Result so far: - 200,000 views - 15 new followers - Tons of comments and saves Lesson: Consistency beats perfection. Simple beats smart. Posting beats planning. Now it’s your turn What worked for you this week? I’ll leave a tip in the comments that explains why this worked and how you can replicate it.

Here’s the play—and why it still works like a cheat code. The Open House Idea (Steal This) This only works when you actually have leverage: - Brand-new listing - Heavily discounted - Something the market will pay attention to When that’s in place, you go HAM on the open house. What I’ve done: - Taco truck parked outside - Local companies sponsoring (coffee, dessert, title, lender, inspectors) - Real traffic. Real conversations. Real buyers (And Fake ones) Back in the day, I even had Tesla bring cars for test drives at an open house. This was before Tesla was Tesla. They needed exposure. I needed attention. Win-win. Here’s the part agents miss: You don’t need Tesla. You call any dealership or company: - New model rollout - Slow month - Local manager who wants eyeballs You pitch it as free exposure + qualified foot traffic. They show up. Every time. Why This Works - It’s not a gimmick—it’s experience marketing - Buyers stay longer - Neighbors come “just for tacos” - Agents remember who actually does interesting things - Sellers feel like you’re going above and beyond Most open houses are: A sign, a flyer, and an agent scrolling Instagram. This is different. What do you need right now? Leave a comment and we can brainstorm ideas!

Outreach sucks, It was a weakness of mine (Believe it or not) You don’t need a pitch. Pitches are for salespeople. We are in a relationship business. You need a reason to talk. One of my best lead sources has been Instagram, yes that is true. Ironically my second-best lead source has been small businesses. I dare you to call one today in a market near you. Tip for Contacting Small Businesses Lead with value. I own an Airbnb and I like to support local businesses by buying small gift cards for my guests so they spend money locally. Even if it’s a small amount, it adds up. Here’s a simple message: Hey [Name], I own a local Airbnb and I like sending my guests to solid local spots instead of big chains. I usually buy small gift cards so they spend money at places I trust. Even if it’s something small, I’d rather support you. If it makes sense, maybe we can create something custom or I can buy them in bulk. Now I know not all of you own an Air b n b. You can substitute Air b n b for your business. Hey, I own a real estate brokerage or Hey I run a small team of agents here in San Diego and for closing gifts we love to give clients gift cards for local spots near their new home…… Now it is turn: Drop Your Outreach Below 1. 3 people you contacted or who you want to contact 2. What you sent (copy/paste welcome) 3. Any response? (Yes / No / Left on read) I will go first in the comments below.....⬇️⬇️⬇️