In today’s buyers market, sellers are offering powerful incentives and many buyers don’t realize how much they can benefit. From closing cost credits to temporary rate buydowns and repair allowances, these perks can significantly reduce upfront costs and monthly payments. For example, on a $500,000 loan at 6.5 percent, a 2 1 buydown can lower the first-year payment by more than $600 per month. These incentives exist because competition is lower and sellers are motivated. As demand increases, these opportunities can disappear. If you’re considering purchasing, this is an ideal window to explore your options and maximize affordability. I’m happy to walk you through which incentives make the most sense for your financial goals and help you move forward with confidence.

Most buyers don’t wake up and say, “I’m ready to buy a home today." They move down a conveyor belt. Your job is to guide them through each stage. 1. Attention This is where it starts. They have to notice you. Ads, social media, your sphere, open houses, referrals—whatever channel you use, the goal is simple: get them to raise their hand. 2. Education Once they raise their hand, you don’t jump into showings, you educate them. A Buyer Consultation is the most important step. (check out the Buyer Consult template inside the course) This is where you explain the process, set expectations, build trust, and show value. 3. Discovery & Tours Only after education do you get them out to see homes. Showings have more purpose when the buyer understands the plan. 4. Offer & Negotiate This is where most agents lose deals. You guide, you teach, you strategize. They don’t know what contingencies mean, timelines mean, or how to structure a strong offer—you do. More education. More leadership. More clarity. If you can master each stage of the conveyor belt, you’ll move more buyers from “interested” to “under contract” faster than most. The goal is to get 12 buyers closed a year (in San Diego that's 125k in commissions)

We keep saying there are “30 days left in the year,” but let’s get real. Christmas Eve. New Year’s Eve. Travel. Kids. Family. Office parties. Now subtract the rain, the snow, and all the excuses that come with them… You don’t have 30 days. You have maybe 26 working days left. And if we’re being honest, probably less. This year is essentially done. Whatever was going to happen in 2025 has already happened. If you’re not already in momentum, you’re not getting it this month. The scoreboard is set. So the real question isn’t: “How do I finish the year strong?” It’s: “How do I start Q1 like a weapon?” Because Q1 results don’t start in January. Q1 results start today. Here’s the move: 1. Pick One Target: One thing you will hit by March 31st. A number. A deal count. A revenue goal. Something measurable. 2. Reverse Engineer It: How many conversations, offers, appointments, or pieces of content does that require weekly? 3. Start This Week: Don’t wait for Jan 1. Pretend today IS the first business day of 2025. Your competition is already asleep. Good. 4. Audit Your Circle and Calendar: If someone isn’t helping your 2025 goals, they are a distraction. If an activity doesn’t create opportunity, it’s noise. 5. Be Impossible to Ignore: Deals go to the loudest, the most consistent, and the most visible. Your 2024 identity expires in 26 days. Whatever version of you shows up in January is being built right now. Don’t coast into the new year hoping it magically changes. Build the version of yourself who deserves Q1 wins. Drop in the comments: What’s the ONE measurable target you’re committing to for Q1?