When a seller pushes on commission, they're really asking "what do I get for this." - List what you actually do: pricing strategy, marketing, negotiation, transaction management, liability protection - Ask: "Would you rather pay less and do some of this yourself, or pay for it to be handled?" - Never just drop the number — trade something if you move at all (marketing budget, term length) Discounting without a trade teaches every future client to negotiate you down too.