If you run adult dance classes, January is one of the easiest times of the year to convert curious adults into paying students. Why? New Year motivation 💪 People are thinking about fitness, wellbeing, doing something for themselves, or trying something they once loved. That makes them easier to reach - if you speak to the right reason. ➡️ I’ve gifted a Canva template with hooks you can use straight away.... but don’t guess which line will work - test them: >> Adult Dance 'Message Angle Testing' Ad Templates Here’s the plan: run a short testing campaign with all the hooks for 5–7 days and see which messages get the best response. Then scale the winner in a new campaign with a variety of ad creatives. Reasons this works: - Adults are actively looking for new routines and activities around New Year. - Messaging that hits one clear benefit (fitness, wellbeing, community, confidence, nostalgia) beats vague promises. - Testing lets you find the exact language your local market responds to - and you can reuse winners all year. Your checklist: 1. Create one lead generation ad campaign and one ad set 2. Use the on Facebook instant form to collect leads 3. Use broad location targeting only 4. Keep ad copy and headline the same for all ads (only change the ad image) 5. Use a daily budget of $2, £2 or €2 per ad image (it won't evenly spend that on all ads - this is just a guide for the budget) 6. Run for 5–7 days. Let results stabilise for a few days 7. Compare Reach & Leads 8. Scale winners. Run the best 1–2 hooks with multiple creatives and slightly higher budget. Who is promoting adult classes in January? 👇

I'd love to know how your paid ads are performing! Let me know your wins in the comments - big or small: ✅ Did you get your first lead? ✅ Trials booked? ✅ New students converted? ✅ Overall enquiries increased? ✅ Cost per lead reduced? Let's celebrate you 🤩

Hi Sally, Hoping I can ask this here - just wondering if ‘warm audiences’ should be used with location for longer running ads - say in the lead up to term 1 opening? Thank you!