The Meta Pixel (or Dataset) is a tiny bit of code you can put on your website. It tells Meta (Facebook & Instagram) what people do on your site. That helps your ads work better ✅ Why it matters for your dance school... - Know who signs up: If a parent books a trial or fills a form, the Pixel records it. - Spend money smarter: Meta learns which ads bring real sign-ups, so you stop wasting cash. - Find more customers: Meta can find other people like the ones who already joined your classes. - Remind fence-sitters: You can show ads to people who looked at your website but didn’t book - that brings more students in. - Measure results: You can see which ads actually get sign-ups, not just clicks. Example... - A parent clicks an ad about your preschool class, looks at your class page, but leaves. - The Pixel remembers them. - Later you show an ad that says “Book a trial.” - They come back and sign up. - That’s a booked student you might not have got without the Pixel. Do you have your Met Pixel/Dataset set up on your website? Let me know 👇

Hi Sally, quick question? It appears most studios in my area have Facebook ads going? The cost must be going through the roof. Do you have any ideas on how to maximise the effectiveness of my ad against others? Is there another strategy I should be focussing on? Or do I simply suck it up and compete?