Great call today - thank you to everyone who came along 🥰 Premium paid members can find the replay in the classroom > scroll down to 'Training Replay Vault' and then look for '2026 Monthly Q&A Calls' We spoke a bit about issues with Google Reviews and Google Business Profile - here are some useful links: >> Getting started with your Google Business Profile >> Google Business Profile help topics >> Google Reviews help topics >> About missing or delayed reviews

Premium members - our monthly Q&A zoom call is on tomorrow - check out the time in the calendar: https://www.skool.com/dance-marketing/calendar Can't make it? No problem... let me know your questions in the comments and I'll answer on the call so that you can check it out in the recording :)

Hi @Sally Prendergast , I'm just doing my next campaign and generated some copy with Claude, which has suggested a whole bunch of hashtags. It's for a paid campaign so I feel like I don't need to use these, but do I? Is this a new thing?

I get this question a lot... Organic social media is everything you post for free. ➡️ Your Instagram Reels. Your Facebook posts. Your stories. Your chore and performance videos. All of that is organic content. It costs you nothing but your time. And it's brilliant for building trust with people who already know you. But here's the catch - when you post something organically, it takes time and consistency to build that reach. Reels can help you get discovered. So can search optimisation and a strong engagement strategy. But growing your organic reach is a slow burn. So if you want to reach new families in your area, people who have never heard of your studio before, organic posts alone won't cut it. That's where paid ads come in ✅ Meta ads (that's Facebook and Instagram ads) let you pay to put your content in front of people who don't follow you yet. You can set a general location and budget, and Meta's AI does a lot of the heavy lifting to find the right people for you. It's like having a really smart assistant who knows exactly which families in your area are looking for dance classes right now. 🤔 Here's the simple way to think about it... ✅ Organic builds relationships with people who already know you. ✅ Paid ads find the people who don't know you yet. ✅ You need both working together for the best results. Think of it like this. A parent might see your Meta ad on a Tuesday. Then they scroll past your funny Reel on Wednesday. Then they see a post about your free trial on Friday. By the weekend, they're booking. That's the 'Top of Mind Marketing' approach. It's not one magic post. It's showing up in lots of places, consistently. If you're only doing one or the other, you're leaving enrolments on the table. Drop a comment below, are you running paid ads right now, or are you still mostly relying on organic? No judgment either way, I just want to know where you're at 🥰

Hi @Sally Prendergast and everyone, hope you are having a great day. Would there be a training video on how to set up a facebook ad that connects to a landing page/website. So instead of going to a lead form would go to the website. That I could follow along too. Thanking you in advanced. Simone 💜