1️⃣ Your message isn't about standing out. It's about standing for something. Every studio in your town says "friendly, warm family environment, fun." That's not a message, that's the status quo. What do you actually believe about kids and dance? 2️⃣ Your studio isn't the hero. The parent is. This is "you are not your customer" in one line. They don't care about your qualifications. They care that their shy four year old might finally make a friend. 3️⃣ Marketing is the art of making people feel something real. The social posts that work aren't the one with the best photo - they're the onse where a mum reads it and thinks "that's my kid." 4️⃣ It's not about what you say. It's about what they remember. Which is exactly why one post doesn't work. A parent sees your ad Tuesday, your Reel Wednesday, your trial offer Friday, books on the weekend. Top of Mind Marketing 💗 5️⃣ Consistency builds trust. Trust builds sales. Nobody enrols off one touch. They go into investigation mode first. Socials, reviews, website, the lot. Be there when they look. 6️⃣ A good class sells itself, but a great story makes it unforgettable. "Ballet, ages 3-5, Tuesdays" is information. The girl who wouldn't let go of her mum's leg in week one and was front and centre at the concert, that's a story. 7️⃣ A small, passionate audience will outperform a large, indifferent one. Stop chasing follower counts. 400 local parents who'd actually enrol beats 4,000 strangers who liked one Reel. 8️⃣ The more you listen to your audience, the less you'll need to guess. Or better: don't guess at all. Run a small ad campaign to test whether parents want the class BEFORE you put it on the timetable. 9️⃣ Good marketing sparks interest. Great marketing sparks action. Interest is a like. Action is an enquiry. If your content is getting the first and not the second, it's not the algorithm 🤔 Summarised into 3 golden rules: ✅ Stand for something ✅ Make them the hero ✅ Show up everywhere they look Let me know in the comments which one stands out most for you...

I never really believed in FOMO.... until today. A number of our adult classes are full, so today I sent an email letting everyone know that was the case and that they needed to actually book in for class rather than just randomly turning up and hoping for the best. Well..... In less than 2 hours we had 20+ bookings for the next few days, and a number of phone calls from panicked students meaning that everything is now REALLY full. Seems FOMO really is real.....

Hey Sally, hope you’re well. I’m looking at my summer ads and quite a few months ago I ran some Adult ads (you might remember) and we had a good response. Could I use the same text and images again? (but making new ads in meta). Thank you Claire x

Hey @Sally Prendergast I've had this campaign running for only about a week and a half and much of it is still in the 'learning' phase, however it is due to finish soon on Friday 24th July. Our open week starts next Monday 20th July, so I want to gain as much traction as I can before then. Are you able to tell me your thoughts on the delivery and if I should make any changes? Thank you!!

Heya Sally, I have just bought an active wear business which will tie in with the studio nicely. I have the same issue as we previously did with Eden with the handover and getting access sorted. By no means is it as bad as the Eden one biut I am struggling to see where its all gone wrong. Can I get you to help me work out what's happened. I need to run some ads and the pixel isnt connect that I am aware of Fanks