Many dance studios advertise the wrong thing. They sell the timetable. The class. The style. But that's not what parents are actually buying 🤔 Parents buy a feeling. A transformation. A solution to something going on in their world. Look at the difference: ➡️ Don't sell "ballet classes." ✅ Sell the shy kid who finally has something they're good at. ➡️ Don't sell "Tuesday hip hop." ✅ Sell one hour a week that's just theirs, off the screen. ➡️ Don't sell "preschool dance." ✅ Sell the two-year-old learning to listen, wait their turn, and have a go. ➡️ Don't sell "enrolments open." ✅ Sell the parent who's been looking for the thing their kid actually wants to go to. Same class. Different message. One is about you. The other is about them 💗 So before you post or write the copy for your next ad campaign, ask yourself one thing: Am I describing the class? Or what the class changes for that family? The second one is what gets the click. Your classes already do this every term. Your marketing just has to say it. Finish this in the comments 👇 "I'm not selling dance, I'm selling ______"

I'm seeing lots of strong opinions in dance teacher Facebook groups about the use of AI... I respect all positions, but I am curious to know your thoughts 🤔

Remember, social media is interest media now. Genuinely interesting content reaches parents who have never heard of your studio, not just the ones already following you. For your teachers and your studio personality ➡️ "Rate my technique": a teacher honestly critiquing their own demo for laughs ➡️ Why our trial class is structured the way it is ➡️ 5 things more important than "natural talent" ➡️ I've been dancing for [X] years but I still... ➡️ Bad vs. Good vs. Great [dance technique] ➡️ Dance advice I've given my students this week ➡️ What I was like as a young dancer (awkward photos welcome) ➡️ How to remember choreography faster (a trick teachers actually use) ➡️ What dance gave me that I didn't expect when I was a kid ➡️ A day in the life at our studio For current students and families ➡️ A 7-day "dance at home" challenge for current students to do over the holidays ➡️ 3 signs your child is ready to move up a class level ➡️ "What we worked on this week": a quick recap parents didn't ask for but will love ➡️ One thing we changed about our studio after listening to parent feedback ➡️ How to support a child who wants to quit (without forcing them to stay) ➡️ 3 things to never say to your child after a class (even with good intentions) ➡️ What to do before class vs. after class to get the most out of it ➡️ The 2-minute stretch habit that prevents most beginner injuries For nervous and brand new parents (your future enrolments) ➡️ The unwritten rules of dance class nobody tells new parents ➡️ How to tell the difference between normal nerves and a real "this isn't for them" ➡️ The tip I give every nervous parent on trial day, and why it works ➡️ How to handle performance-day nerves (yours and theirs) ➡️ What to do if your child compares themselves to other dancers ➡️ How much practice at home is actually helpful ➡️ The one thing that tells you a class is the right level for your child ➡️ What level names (e.g. Pre-Primary, Grade 1) actually indicate

Well maybe not so formal! ...we have a very relaxed show tomorrow (i'm not relaxed, lol! But the vibe is supposed the be relaxed and easy-going for all dancers!) ...i'd like to capture some feedback/testimonials before and after the show. Does anyone have any suggestions for flash-cards? Quick-fire questions our team can ask parents/dancers/other family members? Please xx

Hi everyone, Has anyone run a successful bring a friend week? We have capacity to run BAF week 13th July, which is quite short notice 🙈 I need to get the info out! Any quick tips/best practice/case studies that can help please ✨️