Dance Marketing Pro is now a paid community. New people can take a 7-day trial, then they're in as a paying member. The free door is closed. But here's the bit that matters for YOU. If you joined while it was free, you've been grandfathered in. 🥰 ➡️ You keep everything on the $19/month Standard tier, free, for good ➡️ Nothing gets taken away ➡️ You got in at the right time and you get to stay there And if you're a Premium member, nothing changes for you either. You keep all of it. All your dance social media content training, paid ads resources, visibility strategies, the calls, the lot. So that's the housekeeping... now the fun part! The community is paid now, which means I can finally turn this on for you. You can earn 40% ongoing commission when you invite someone who joins. 👇 Not a one-off. Ongoing, for the life of their membership. ➡️ They join on Standard? You earn 40% of that. ➡️ They upgrade to Premium later? Your 40% grows with them. ➡️ Every month they stay, you get paid. Know another studio owner drowning in their socials? A friend who keeps saying "I should really do ads"? Send them in. Here's how to grab your link: 1️⃣ Click the 'SETTINGS' button on the right of your screen 2️⃣ Copy your invite link 3️⃣ Send it to whoever comes to mind That's it. They join, you earn, every single month they stay.

I'm so glad you are here! This group is dedicated to helping you grow your dance studio. Whether you're looking to boost your visibility locally, create social media content to drive more people into your classes, accelerate with proven paid ads strategies, or increase awareness about your business in your local area, you've come to the right place 🥰 Step #1: Explore the classroom Go to the classroom and check out the Quick Wins Marketing Challenge and the 30-Day Social Media Content challenge! Step #2: Get results faster If you want the clear step by step path to increase your dance studio's reach & visibility, look at the Premium plan. If you want more access to me, consider becoming a VIP! Step #3: Make a post and introduce yourself What is your dance studio name, where are you located and what do you want to get out of this community. Let’s make this group a space where we help each other grow and succeed 🤩

Cold leads convert slower than warm ones. That's not a problem with your ads. That's just how it works. 🔍 I had this conversation with my Preschool Dance Marketing members this morning and I wanted to share some things to remember... ➡️ Warm leads (people who searched for you and booked a trial on your website themselves) show up more and convert more. ➡️ Cold leads (people we find through paid ads) show up less and convert less. ➡️ Free trials pull more leads but lower show-up and conversion than paid trials. ➡️ A free offer gets you more leads than a paid offer. A paid offer gets you fewer, better ones. None of that means anything is broken. It's all completely normal. There is also not one 'right way to do it' - it depends on your studio, your season of business, your demographic, and your systems/processes/capacity. A warm lead has already done the work. They found you, checked your reviews, stalked your socials, decided you might be the one. A cold lead just saw your ad on a Tuesday. They might not have done any of that yet. Different leads, different jobs. You need both. So the question isn't "why don't cold leads convert like warm ones." It's "how do I move a cold lead through that journey faster?" Your biggest levers in this are urgency and value. 🚨 One rule before the ideas: every single one of these has to expire fast. Book on the spot, or within 24 hours, 48 at the very most. A 7-day window is just a to-do list a busy mum never comes back to. The tighter the deadline, the more likely the decision actually happens. Here are some ideas 👇 1️⃣ Waive the enrolment or admin fee, today only. "Enrol today and we'll waive the $XX enrolment fee." Not this week. Today, while they're in front of you. 2️⃣ Give something physical they'd have bought anyway. Ballet shoes, hair clips, a dance skirt, a bit of studio merch. Things you stock cheap or buy in bulk, that a parent would've spent money on regardless. Costs you far less than discounting a fee, feels worth more because they can hold it, and it's not money off your price so it never cheapens what you charge. "Enrol today and her shoes and clips are on us."