New Promotion? Start a new campaign. Every time.
I got a great question in the community recently about replacing ad copy in an existing campaign. ➡️ Here's my simple rule: if you have something new to promote, create a brand new campaign. Don't duplicate an old one. Don't edit the existing one. Start fresh. When you change the copy inside a running ad, Meta resets everything. All the learning the algorithm built up, who to show your ad to, who is likely to book, gets wiped. You don't save anything by editing. You just restart the clock ⏰ And your audience data lives in your ad account and your pixel, not inside the campaign. A new campaign still has access to all of it. You're not leaving anything behind. The other big reason to start fresh is clean data ✅ If you mix a special event promotion inside your regular enrolment campaign, you can't see clearly what's working for that event. A new campaign gives you a clean read on your results. One more tip, especially if your event is coming up soon. Keep it simple and start with a slightly higher daily budget to help Meta get through the learning phase faster. The general rule is: New promotion = new campaign. Who is running ads right now? Let me know in the comments if you have questions 👇