I see so many posts in dance studio owner groups at the moment that say: "Numbers are down. Cost of living. People just can't afford it anymore." 😱 And I get it. I really do. But here's the thing - I don't fully buy it. Before you come at me, hear me out. People Find Money For What They Want Think about it for a second... Taylor Swift tickets? Sold out at $300+ a pop. Families are still booking overseas holidays. The PlayStation 5 is sitting under Christmas trees. Parents are happily paying for Netflix, Uber Eats, new iPhones, and $7 coffees every single morning. The money is there. It's being spent - so if money isn't the real issue, what is? ⏰ Time... that's the cost of living pressure nobody is talking about. Time Is The New Currency Your families are busier than they've ever been. Both parents working. Kids juggling school, sport, social commitments. Weekends packed. Everyone is stretched thin - not just financially, but in terms of hours in the day. And here's where this becomes YOUR problem as a studio owner. Every single point of friction you add to the process of joining, enrolling, or attending your classes is essentially adding to your customer's "cost." Not their financial cost - their TIME cost. And time is the one thing they absolutely cannot get more of. ✅ The Studios That Are Growing Right Now? They're Removing Friction. What You Can Do This Week... Stop competing on price. Start competing on ease. Make it so easy to join your studio that the only decision a parent has to make is "yes." Let me know in the comments what you do to reduce the time friction for people to sign up to your dance classes 👇

Welcome to our newest members of Dance Marketing Pro: @Shyrlei Alves @Renee Mandanici-Baldwin @Paul Healey @Oliveah Swinburn @Leisha Parkinson @Theresa Perez @Becky Jones @Arthur Kriens @Stevi Ellaine @Lina Serd @Jocelyn Richard @Evelyn Saint-Louis @Dani Melv We're so glad to see all the new faces and can't wait to work together to improve your marketing and get more students in your classes. Tell us about your dance school and where you're located...

Welcome to our newest members of Dance Marketing Pro: @Carole Fleming @Kathy Koester @Katy Phillips @Danielle Drew @Chris Granitz @Claire Volschenk @Tracy Cole @Sheryll Dionisio @Sarah Kingsbury @Tahlia Waters @Jessica Todd @Kiara Adkins @Tayla Gibson @Katiana Paré @T Champagne @Sophie Webster @Jennifer Psaroulis @Martina Villamayor @Michelle Dark @Rachel Pearse @Isabella Tomic @Lauren Dempster @Eliza Quinlan @Katherine Mendoza @Carol Winter @Rebecca Taylor-Grayson @Kelly Jepson @Janelle Rodda @Aditi Moonie @Zoe Langridge @Clare Ellams @Sarah Knox @Jo Brangwin @Jenny Trafford We're so glad to see all the new faces and can't wait to work together to improve your marketing and get more students in your classes. We'd love to hear about your dance school and where you are located...

Do you have some encouragement for your fellow dance marketing pro members? Any words/quotes that keep you going when you're feeling overwhelmed or lacking capacity?

Hey everyone - the Dance Marketing Pro Challenge is live. 🎉 This is a February challenge to help you get more from this community by helping others and being active. Click here to see the leaderboard - when you reach Level 3, you win! How to level up: - Make a post to introduce yourself - Write a useful post to share a win, an idea, or a question. - Comment on 3 other posts. - Ask a question that starts a conversation. Reach Level 3 by 28 February 2026 to win: - The Complete Social Media Size Guide - a 30-page guide with all the correct 2026 sizes for social media platforms (Facebook, Instagram, YouTube, Google Business Profile, Pinterest, Ads, etc) PLUS Canva templates for each one. Start now: 1. Post your first update today. 2. Comment on 3 other posts this week. 3. Ask one question that starts a conversation.