Family Feud: Why people don't buy
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  1. "I don't have the money" or "I will get this later" [code for, I don't see the value here] -
  2. "I don't have the necessary ingredients to get started" (a community, an audience, skills, knowledge) -
  3. Technical issues (link not working, Skool requires an account, cannot access site) -
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Yesterday I asked readers for their reasons on passing on an affiliate offer I was promoting earlier this week.
A bunch of people replied and gave me their reasons.
I collected them all, and found that almost all fell into three categories.
Would you like to play a round of Family Feud... and guess what those three most popular categories of responses were?
For reference, the affiliate offer was a course on how to run an auction.
But the fact is, these three categories of reasons people don't buy apply to EVERY OFFER, or at least to every kind of info product you might be trying to sell.
Spending a moment, right now, to think about it is likely to pay big dividends you the next time you try to sell something yourself.
So are you game?
If so, guess at what reasons people gave me for not buying... and let's see who gets each of the top three reasons first.
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John Bejakovic
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Family Feud: Why people don't buy
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