Today, I had a faulty-ish link in my email. And boy oh boy... the number of replies I got from people who just wanted to let me know that I made a mistake was... heartwarming! Some people didn't just email me once... they emailed me 2, 3, 4 times... Imagine all the green signals that sent to ESPs!!! Safe to say, my deliverability for the next few months is solid. Which got me thinking... kinda like John's marketing battleship from yesterday... how can we get more people to reply to our emails? I can think of only 4 ways... so maybe you guys can help me think of a few more. I already gave you the first one: Make a mistake. What are some others? Maybe think about it a bit... because the more replies you get, the more your deliverability improves.... and also, more opportunities to start a 1:1 convo. #1 → Make a mistake in your email #2 → Dean Jackson style 9-word conversation starter emails [ @Honey Syed ] #3 → Bribing [ @John Bejakovic ] #4 → Gamification [ @David Harrison ] #5 → Pattern interrupt with something funny or weird so replying feels natural [ @Honey Syed ] #6 → Be black and white to either piss people off and rage email you, or get them furiously nodding along and lovebomb you [ @John Bejakovic ] #7 → Personal reveals/opinion (not necessarily related to your niche) [ @John Bejakovic ] So... thoughts?

I am currently running an offer with experimental payment terms: "$97 today and $2/month for updates" This got me thinking... This year, I've made offers with very different payment terms. Just how many categories of payment terms are there? I had hoped to make a list of 10. I only got to 8. Maybe with your help, we can get to 10? Here's the deal: Let's play Marketing Battleship. Tell me a category of payment terms that you know of, have used yourself, or have had others use on you. If your suggestion on my list of 8, I will tell you so. If not, I will reveal another item from my list. Once all 8 of my ideas have been exposed, my flotilla is sunk and you win. Hopefully, before we get to that, we will get at least a couple more payment terms ideas i didn't have, and we all win. Your turn. Tell me a way to structure payments that you know of. Here's what we've got so far, along with the person who shot the torpedo: [UPDATE: We now have 11 ways, but if you have more, keep 'em coming] 1. Flat lump sum [@Rene Kerkdyk] 2. Punishment payment plan (break it up into payments that add up more than the 1-time payment, much like a traditional loan with interest) [@Rene Kerkdyk] 3. Zero-punishment payment plan (break up the payment into small monthly payments that add up to the same amount as the one-time payment) [@Maliha M] 4. Results pricing: flat lump sum now plus payment upon success [@Honey Syed and @Svetoslav Dimitrov] 5. Commission only [@Chris Dyson] 6. Flat lump sum plus monthly subscription for updates ("OmniDrip pricing") 7. Continuity [@Rene Kerkdyk] 8. Deferred payment, pay nothing for a while (also free trial) [@Justin Zack]

UPDATE: This riddle has been solved. You can find the answer in the comments below. But for your own benefit, I advise you to read the riddle and mull it over yourself. It will be worthwhile, because the real answer will stick in your mind better, and might actually be at your fingertips when you need it. ORIGINAL POST: Let's play a riddle. This riddle is based on a true case study, but the names, nationalities, and animal species have been changed to protect the interestingness of the riddle. Here goes: Wang Wei is Chinese. China is the world's largest producer of pork. In the interests of capitalizing on some of their massive pork production, the Chinese Communist Party has tasked Wang Wei with increasing the export of Chinese pork. Wang Wei goes and researches the topic. He decides to zoom in his efforts on France. He finds three interesting things: FIRST, the French already consume large quantities of pork, particularly in the forms of various hams and charcuterie. SECOND, the French consume something known as "steak tartare," which is basically raw cow meat minced up and seasoned. THIRD, the price the French are willing to pay for cow meat they will consume raw in the form of "steak tartare" is FIVE TIMES as high as the price they will pay for cow meat that is to be cooked or roasted. Wang Wei sees an opportunity: ====>>> "Pork tartare" <<<==== ... basically, raw pork, minced up and seasoned, and served up to the French at a price five times higher than that of equivalent hams, pork chops, or salami. PROBLEM: The French, though they are fine with eating raw cow meat, and though they will eat their fill of pork cooked, smoked, or otherwise thermally processed, think that eating raw pork is 1) disgusting and 2) unsanitary because it can cause salmonella. Wang Wei happens to have proof that the Chinese pork, unlike pork from other countries, is perfectly safe to eat raw and will never cause salmonella. He also has tried "pork tartare" himself, as prepared by some of China's top pork chefs, and he has found it to be delicious.

I used to get pretty bad click rates in my daily emails. Then I started doing something I learned from John, and about 3x as many people are hitting my sales pages as before. (Image attached from a recent email’s CTA section to demonstrate.) Using this “one weird trick” (lol) gets so many more eyeballs on my sales pages that it’s effectively like sending THREE emails per day, compared to my numbers last year. Can you spot the trick in action? Hint: It's NOT the "Most Valuable Email" trick. Nice try.

I got a DM on Skool yesterday. It came from a dude I've never talked to or heard of. He's in a group I am a member of, though I've never ever participated in it in any way. Here's the message the dude sent me: "Hey John, saw you in this community. What are you focused on these days?" I did not respond. Since we've recently been talking about opening up qualified conversations with short messages... ... what are some reasons that this short message (including the 7 word question) was not an effective conversation starter? Think about what you would tell this dude. Write it down in a comment below to make it clear for yourselves and others in the group. And the next time you want to start a conversation, you will have a 100x chance of doing better and avoiding some of the traps this guy fell into.