I’d love to get some feedback on my new opt-in page. I’ve created a lead magnet called How To Work Your Way. Inside, there’s six interviews with experts on modern careers and rethinking the rules of work. I’ve published these interviews to my newsletter over the last year. But I realised they could make for a great lead magnet too as the interviews are speaking to my ideal client (professionals who want more choice and freedom at work without having to change career or quit their job). So I’ve bundled them together, added a few pages of my own and got the “okay” from each interviewee to publish the guide. My plan is to run ads in other newsletters to the opt in page and hopefully grab some new subscribers. I think there’s room for improvement on the opt-in page, particularly on: - The six experts are big hitters in my niche. But I’m not sure if the page gets this across and bigs them up enough - The formatting (not my strong point by any stretch) I’m sure there’s lots of other stuff that could be better too. Would you like have a look and let me know what you think? I'd be grateful and don’t hold back if so 😊 https://howtoworkyourway.com

Over the last two days, I sent a couple emails to my list that were pure offer: The subject line spelled out the offer and who it's for... ... the body repeated it and explained it, including talking about money, down to the cent... ... there was zero infotainment. One of those emails was offering readers to have me run an auction for them, so that for every $10k in sales I made them, they just send me $2.5k after the money lands in their bank account. The other email offered readers $1.5k or 10% of my earnings from the auction, whichever was bigger, if they could refer an auction partner for me. Result: I got a bunch of qualified responses to both emails. That's kind of weird, or at least it seemed that way to me. That's because over the past couple months, I've written a bunch of emails to my list, sharing interesting stories and conclusions from my auction, and ending with an offer to run an auction for partners. Over the past year or two, I've also sent out several handraiser emails, Dean Jackson-style, calling out people who could potentially refer me partners for things like auctions (eg. "Do you run FB ads for clients?") And while I got replies to both my infotaining emails with an auction offer and my completely blind handraisers... it didn't really lead anywhere. Who knows, maybe all the leads I got in reply to my emails over the past couple days won't lead anywhere either. But the point is this: Sending indirect emails (infotainment, or symptomatic handraiser emails) called out one segment of my audience... Sending direct emails (pure offer, spelled out, including who it's for and who it's not for), called out another segment of my audience. It should be obvious enough that you have to send both direct, offer-based appeals, and indirect or infotaining appeals... ... and yet here I am, 8 years into running a daily email newsletter, and 10 years into doing email marketing, relearning this lesson. I figured it might be worth reminding you of it as well.

I saw at least two House members send out a "My surprising purchase" email today, based on this post yesterday. Did you find out anything interesting about your readers' spending habits? Any shocking facts? So far our highest-ticket info marketing purchase item is $44k (and it was worth it). Maybe your readers have that beat?

Welcome WELCOME The pool party is ON. You can find the margaritas and soft drinks over in the corner... ... the DJ has set up and is playing already... ... and after you've had a chance to dip yourself in the pool, and as the party heats up... ... perhaps you'd like to also take a look at this little offer I am making? The offer in a peanut shell: I am offering to take the winning bidder — let's imagine it's you — and... 1. To give you a NAME and credibility on the Internet, along with MY FULL ENDORSEMENT, and... 2. To DRIVE MY RESPONSIVE READERS to the optin for your list, and... 3. To work with you and co-create a SEXY ACQUISITION FUNNEL (free giveaway + paid thank-you page offer), which you can use to build up your email list AND make money on day zero by turning new subscribers into buyers right away, plus... 4. I'm guaranteeing, with my two hands, that if you win this auction you will MAKE BACK 100% OF YOUR MONEY before I'm done endorsing and promoting you. Again, I will send out a dedicated email to endorse you and your offer, and to drive my audience to you. If you don't recoup all your investment with that first email I send, I will keep sending more dedicated emails, for as long as it takes, to promote and endorse you until you do recoup your winning bid. (If needed, we will also keep working together to tweak your funnel to make sure the right people sign up AND turn into buyers.) That's the little auction offer I'm making, for you to consider while you baste in my pool. I'm also offering a few POOL PARTY FAVORS if you happen to win the auction: 1. Wine and tapas on me whenever you get to Barcelona. (I know a good place around the corner from my new apartment, in the Gothic quarter. Once you finish with the pool and dry off, we can head over there.) 2. A list of newsletters you can run ads in, so they drive their own readers to you, and so you can keep growing your list at breakeven or at a profit, regularly, month after month. (And yes, you can approach these newsletter owners and tell them, "John Bejakovic already endorsed this offer... and his audience loved it.")

... it might be worth sending out an email to promote the Dan Kennedy seminar recordings on Audible that @Anthony La Tour wrote about a few days ago. I was in the middle of moving apartments two days ago. No time or brain power to really write an email. I basically pasted Anthony's writeup into my own email, and hit send. So far, about $260 worth of Audible bounties on Amazon. (The regular Amazon affiliate program pays peanuts, but the bounties when somebody signs up for Audible are big.) Not "pay for a house" kind of money... but still nice for a single email. And if that's not enough, I had more people replying to tell me "thank you" for alerting them to this offer than I've had in weeks or maybe months.