Time to share a community win. @Tom Grundy wrote me this via email earlier this month, and then gave me permission to share it: === I ran Reclaim Your Evening last night. I had eleven people buy the offer so $1k in total which I’m counting as a big win. Every email I sent made at least one sale, which was very cool, and I also had people buying who’d been on my list a couple of weeks and others who’d been on my list a couple of years (and this was the first time they’d interacted with me/bought something from me) so also very cool. So thank you! One thing I realised was that I probably needed the accountability more than I thought I did. === Tom is now thinking about what to offer as the next step to the folks who have already paid him $100. (The essence of direct marketing is to get people to say yes, then upsell them.) Tom did delivered his Reclaim Your Evening offer as a paid live training, or what I called (and sold) as the Most Valuable Offer last month. Have you put on a paid live training before? Or are you thinking about putting on one in June?

The past couple days, I've been writing emails about what I call the Most Valuable Offer: A live workshop, delivered on a specific day that's coming up soon. In my experience, the Most Valuable Offer is most valuable because it: * Provides a quick injection of cash * Makes your list come alive and keeps it from rotting * Creates an asset you can keep selling for years to come * Forces you to move and deliver something now rather than never (relevant if you're prone to perfectionism and procrastination, like me) Since I know Daily Email House members are fond of cookies, and since I have recently found out they really hate oatmeal raisin cookies, I've baked up a batch of chocolate-chip Most Valuable Offer cookies. Would you like one? Specifically, the cookie I'm offering is made up of the following ingredients. I'm offering to directly work with you to: 1. Figure out a sexy, exciting topic for a live workshop you can deliver, which is likely to sell to your audience now and in the future 2 Come up with the structure + content for your Most Valuable Offer, so that you actually deliver something interesting and practical to your buyers, without going crazy or feeling like an imposter, which they will consume and (gasp) maybe even implement 3. Help you sell it via a launch to your list, and hopefully bring in millions or perhaps billions in sales, or barring that, at least create a real asset you will own and be able to profit from forever And now I guess the big question: Why might you want my help instead of just planning, creating, and launching a Most Valuable Offer on your own? Simple. Because I'm offering you my help NOW. Not "some time soon, maybe next month, as soon as I get this other project finished etc." I genuinely believe the Most Valuable Offer is the easiest, fastest, and most profitable way for folks to launch their next (or even first) info product, to make good money, and to engage their list. People still don't do it, or don't do it nearly as often as they could benefit from it (myself included).

I’d love to get some feedback on my new opt-in page. I’ve created a lead magnet called How To Work Your Way. Inside, there’s six interviews with experts on modern careers and rethinking the rules of work. I’ve published these interviews to my newsletter over the last year. But I realised they could make for a great lead magnet too as the interviews are speaking to my ideal client (professionals who want more choice and freedom at work without having to change career or quit their job). So I’ve bundled them together, added a few pages of my own and got the “okay” from each interviewee to publish the guide. My plan is to run ads in other newsletters to the opt in page and hopefully grab some new subscribers. I think there’s room for improvement on the opt-in page, particularly on: - The six experts are big hitters in my niche. But I’m not sure if the page gets this across and bigs them up enough - The formatting (not my strong point by any stretch) I’m sure there’s lots of other stuff that could be better too. Would you like have a look and let me know what you think? I'd be grateful and don’t hold back if so 😊 https://howtoworkyourway.com

Over the last two days, I sent a couple emails to my list that were pure offer: The subject line spelled out the offer and who it's for... ... the body repeated it and explained it, including talking about money, down to the cent... ... there was zero infotainment. One of those emails was offering readers to have me run an auction for them, so that for every $10k in sales I made them, they just send me $2.5k after the money lands in their bank account. The other email offered readers $1.5k or 10% of my earnings from the auction, whichever was bigger, if they could refer an auction partner for me. Result: I got a bunch of qualified responses to both emails. That's kind of weird, or at least it seemed that way to me. That's because over the past couple months, I've written a bunch of emails to my list, sharing interesting stories and conclusions from my auction, and ending with an offer to run an auction for partners. Over the past year or two, I've also sent out several handraiser emails, Dean Jackson-style, calling out people who could potentially refer me partners for things like auctions (eg. "Do you run FB ads for clients?") And while I got replies to both my infotaining emails with an auction offer and my completely blind handraisers... it didn't really lead anywhere. Who knows, maybe all the leads I got in reply to my emails over the past couple days won't lead anywhere either. But the point is this: Sending indirect emails (infotainment, or symptomatic handraiser emails) called out one segment of my audience... Sending direct emails (pure offer, spelled out, including who it's for and who it's not for), called out another segment of my audience. It should be obvious enough that you have to send both direct, offer-based appeals, and indirect or infotaining appeals... ... and yet here I am, 8 years into running a daily email newsletter, and 10 years into doing email marketing, relearning this lesson. I figured it might be worth reminding you of it as well.

I saw at least two House members send out a "My surprising purchase" email today, based on this post yesterday. Did you find out anything interesting about your readers' spending habits? Any shocking facts? So far our highest-ticket info marketing purchase item is $44k (and it was worth it). Maybe your readers have that beat?