Welcome to Copywriting Launchpad 🚀 Congratulations. You made an excellent decision to join us. You are now part of an exclusive community of ambitious, entrepreneurial individuals who are determined to achieve freedom through copywriting. This is your corner of the internet, a place where you can master your skills, share your experiences, and support your fellow copywriters on the same journey. In this community, you'll find a diverse group of copywriters who, like you, are taking aggressive action to achieve their goals. Are you ready to begin? Here's what you must do first. Unlock full community privileges so you can: - Create posts - Access your bonuses Start by introducing yourself to the community and welcoming other members below 👇 1. Scroll down to the comment area and introduce yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - Why did you decide to become a copywriter? - What is the current challenge you are trying to overcome? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share freely and help other members out to climb the leaderboard and prove you are one of the real ones. Get the FULL WALKTHROUGH of the community & what you can unlock here.

I got this reply from a subscriber a while ago while I was promoting a friend's course. >> I'm very on the fence with buying this. My biggest problem isn't so much writing the emails but finding clientele to do it for. Will this course help me in that regard? There are several things I can say about this. Because they are all applicable to anyone who's looking to catch their "big break". 1. There are so many ways to get clients it's not a problem once you are ready. So it doesn't matter whether any one course shows you how to get clients. The real problem is the following. 2. If you did not, in fact, have a problem writing emails, you would also not have a problem getting clients. Because you'd be good enough and have enough confidence in you abilities. So the problem is a lack of skill, not a lack of clients. This is a problem Copywriting Launchpad solves in abundance. Even if you're on the free plan. 3. If you were able think more than 1 step ahead… You'd realize that following instructions and doing what we teach would eliminate client acquisition problems forever. That's because you'd be able to send one cold email or DM, or make one post, and get a client whenever you want. I know, because I've done it. 4. Learn how to solve problems in the right order. Letting hypotheticals prevent you from taking action is for midwits. People come up with objections based on problems they don't have yet and wonder why they never make progress. I'v had people join courses, and 5 minutes after joining ask me a question they'd get the answer to if they'd just watch the first video of the course. So, first get the skills… Then get the clients. And if these four reasons aren't enough to convince you… Then the 14 perks we're offering in our free and paid plans might. https://www.skool.com/copywriting-launchpad/plans

Net impression is the overall feeling an ad gives you, no matter what words it actually uses. The FTC uses this idea to catch ads that trick people, even when the ad never tells a direct lie. Imagine two different ads for the same course on how to write cold emails to get customers. In the first ad, the person filming is sitting inside a fancy Lamborghini with cool friends, talking about the course while showing off a rich lifestyle. In the second ad, the person sits at a plain desk and says something like: “I'll teach you everything I've learned over ten years, but you'll have to work hard. I can't promise you'll make money.” Both ads might say the exact same things about the course. But the feeling you get is totally different. The first ad makes you think, “If I buy this course, I'll get a Lamborghini and live like a celebrity.” The second ad makes you think, “I'm buying a set of skills, and what I get out of it depends on how hard I work.” The FTC would have a problem with the first ad and be fine with the second, because the overall feeling matters, not just the exact words. Net impression can be harder to spot than a flat-out lie, because it is more about the vibe of an ad than any one specific claim. But one of the most common problems is testimonials. If an ad shows one person's amazing result front and center, it can make you feel like that result is normal, even if the ad never says that. The Skool newsletter below is a good example. The subject line says: “$300k/month (no team + 95% profit).” Before the reader even opens the email, they already have a feeling. “This is what Skool does.” Then the email opens with Nick Saraev's story. He makes $300k a month with 95% profit, without a team. The email wraps up with this line: “The method is always the same... Create content → link to your skool → get members → make money.” The email is not saying Nick got lucky, and it doesn't say Nick is an outlier among thousands of community owners on Skool. It is saying there is a method, it always works, and here it is. The NET IMPRESSION is that if ANYONE follow the steps, the money follows.

(From copywriter Mike Humphreys) You can pay for training by spending your time, your money, or both. More than half of the great copywriters I know developed their chops like I did: By reading the classic copywriting/direct response marketing books, studying great copy, and writing copy. I've never belonged to a paid mastermind for copywriting or marketing. I've never hired someone to privately mentor me. Or been someone's copy cub. I didn't pay for my first high-ticket copywriting training program until after I'd already produced over $10M in sales for my clients. At that point, I was charging $5K+ for a salesletter. So I was making good enough money to pay for that specialized training without going into debt. I broke into copywriting in 2006. Took me 2 months to go full-time with it. I've been full-time ever since. Money was tight then and my oldest child was in diapers. So I invested time instead of money in my copywriting career. Early on, I developed the habit of reading great copy or writing it 6 days a week. I've stuck to that routine ever since. And I'll continue to do it until they nail my coffin shut someday. Simple in theory... difficult in execution because it requires daily persistence and commitment to actually doing it. It also requires patience too because success won't arrive instantly or overnight. But it is doable, even if you're dealing with a shoe-string budget. If I can do it, then I believe anyone else can do it too. Especially with all of the amazing free resources out there. Most of which didn't exist when I was breaking into copywriting. Gary Halbert's website. Justin Goff's free email course. All of the major mailers and huge 8-9 figure companies that put out great copy every day. Not only do they send you great emails for free... those emails take you to their well-written VSLs, webinars, and salesletters too. That's off the top of my head. There are lots of other great free resources out that I'm neglecting to mention.

[SOLD OUT] I saw this conversation on Twitter and thought it worth sharing with you >> Among all the Creative Strategist skills tests I've seen recently (30+): Copywriters surprisingly make the worst candidates when they try to fit this role. They often miss or dismiss the importance of visuals and focus too much on overt direct response. – Jason / @JasonJh1319 >> This actually doesn't surprise me too much. Most copywriters have the mentality of "I get paid to write words." This was true pre-AI and many of them haven't changed their ethos to get with the times. Meanwhile the great copywriters have always acted as creative strategists - providing input on crucial design decisions. That's one of the things that made them great. – Stefan Georgi And here's a conversation I took part in on Facebook. >> “It’s over for copywriters, everyone wants a creative strategist now.” Bruh a creative strategist is literally just a f***in meta ads copywriter, calm down. – Sean Ferres >> It is just copywriting. – Nabeel Azeez >> And strategy... and briefs. So long as you can write a creative brief and analyze data, you're gucci. – Heidi Anspauch >> I agree with you. That's copywriting. – Nabeel Azeez What this looks like to me is there's a divide in understanding what copywriting is. And that divide exists between... - Copywriters who started before it was sold as a “business opportunity” by course creators - Copywriters who started after The first group had no courses or YouTube channels to learn from. They had to read books and old newsletters and watch or listen to tape recordings (or hope those newsletters and recordings had been put online.) They had to hand-copy sales letters and advertorials and magalogs. And in the course of doing so, they picked up the “media” skills along the way. - A-pile/B-pile - Space ads - Editorial - Media buying - …And so on The second group got into copywriting from a course that promised they'd make 10k per month working two to four hours a week writing emails in Google docs.