1) Niching Down: This makes you the obvious choice for premium clients
A niche is where you have Information Advantage.
It gives your positioning power,
which in turn unlocks pricing power
And that helps you design systems, processes, templates.
It makes your work efficient, which makes work less of a hustle
2) Offer creation: With your positioning, you can charge premium for offers that the right client can't say no to
Detail out
→ Specific Problem
→ The Reason Why They Have This Problem
→ The Consequence of Not Solving This Problem
→ The Ultimate Negative Outcome
The explain:
→ Specific Solution
→ Reason Why This Solution Works
→ Benefit of Solution
→ Ultimate Positive Outcome
3) OutReach and Sales
Business is built on sales .
Whether you get that via Inbound or Outreach,
old-school Cold mails like Jon Buchan, or a Warm (cuddly) Leads approach..
Good businesses regularly lands high-ticket clients.
And repeat clients in an ongoing synergetic relation.
#Courtesy of Nicolas Cole
P.S.: Then there's "Asynchronous Offers" that we learn in Copyskills. Perhaps before the above 3, that's the step we'd have to climb.