3 tips to get clients without testimonials:
28d ago (edited) in General
3 tips to get clients without testimonials:
As a beginning coach / consultant you don't have much "social proof" to build trust with potential customers...
And as we know...
No trust = no sales.
Here's the solution:
You need to focus on Amplifying your Authority.
Because authority = trust = sales.
Here's are some tips to Amplify your Authority:
- Talk frequently about your personal results.
Your personal transformation is your biggest asset in the beginning stages:
The situation you were in. The problems you faced. How you solved your problems with your unique method. The dream outcome that resulted in you solving your problems.
All of these things will resonate with your ideal client who are solving the problems you faced & position you as an authority.
2. Stop doing "cold outreach".
When you reach out to people who have never seen or heard of you...
You are automatically positioned as lower authority because you come across as "needing something".
Whereas if you build a social media presence and get likers, commenters, followers...
Reaching out to them will be much more effective because they are already aware of you.
Top tip:
Always give your audience opportunities to reach out to YOU!
These are your hottest leads.
3. Be a breath of fresh air in your niche
Sound familiar?
"3 tips to lose weight", "5 ways to make money with affiliate marketing"..
If you're making content like this then you sound like everyone else.
Instead...
make pain-point oriented content that shows WHY your audience is stuck.
This will show your audience that you know their situation better than anyone else.
P.S.
If you enjoyed this leave a like or comment :)
P.P.S.
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