🛍️ Time pressure, stock limits and count down timers are classic sales tactics, but do they work? 🤔 ⏰ Time pressure results in almost 3X more sales, however, 4X product returns. Yikes! 😱 💡 Well, there's a better way: Reassuring your customers is a better option than limited time offers. When you reassure your customers, it'll boost their confidence in the product they're about to buy. How? 🛒 ✅ Reassure based on past purchases: This fits your style 😎 ✅ Clearly explain the product/service: list dimensions, sizes, colors, benefits, etc 📏🎨 ✅ Remind them of their selections throughout checkout process 🛍️💭 Instead of using 'Time Pressured' marketing tactic, try the 'Reassurance' strategy, which reduce returns by a whopping 69.3%, according to research published in the Journal of Marketing Research. 🤔 Why does it work? Pressure makes us impulsive, but it also increases buyer's guilt which leads to buyer's remorse. Reassurance, however, encourages confidence in purchase. 💪 Reassurance addresses customer questions, helps justify buying decisions, and eliminates the need for further research. It's a Win-win! 🎉 🔍 Next time you're working on a product page or a marketing campaign, why not put reassurance to the test instead of using pressure tactic? Compare the outcomes and see the magic happen! ✨ Do it! Yeah, Do it now! ...just kiddin'. 😜