One business rule I’d happily break 😬 “Your images should explain what you do.” I don’t think they should. I think they should make someone curious enough to stop. Your website explains. Your About page explains. Your sales page explains. Your image has a much smaller job. Get someone interested enough to read the next thing. When we ask one image to explain everything… It usually ends up explaining nothing. That’s a big part of what we’re working on inside Defunk’d Design Not prettier graphics. Not trendier graphics. Images that actually do the job they were created to do. 🎉 Early Adopter pricing is now live for the next 10 members. 😆 I also turned on a 7-day free trial if you want to come snoop first… Operation Stop the Slop has now commenced! 👇🏻 What’s the biggest job you expect your images to do? Get the click? Explain your business? Build trust? Sell? …Or something else?

One of the quickest ways to do that is to invite your members to build in public. Not in an anxiety-inducing "come teach a masterclass," or "show us your perfectly executed thing" kinda way. Just a "show us what you’re working on, we're GENUINELY interested" kinda way. e.g. 🧶 If you have a knitting community, invite folks to share challenging sweater patterns they're trying to figure out. 🦮 If you're a dog trainer, your members can share their dogs' favorite enrichment activities. Then other members can weigh in with stuff like: “What else have you tried?” “Have you considered this?” "Holy shit that's genius, I've never thought to try that!" “Ohhh, I have the exact same problem.” IDK about you, but I don't want my community to be a dusty old content library with just a wall of posts by ME. I want it to be a lively place people actually want to return to and chat with each other. Where they might not even miss that I step out for a day or two! Because our members might have come for information. But they stay to feel less alone, get unstuck, be seen by people who get it, and occasionally borrow a brilliant idea from someone who's a few steps ahead. It's like the dragon boat club I run. People come for my coaching, but they stay for each other. They don't plan lunches and outings and game nights with me... they plan them with each other. They become friends, advocates, supporters, collaborators. That is a community. Not just people who show up to learn how to paddle and then just slink off home again. This week, inside Funnel Forensics, we’re running a 7-day show-and-tell event we're calling Open Case Files (because, detective theme). Several members are popping the hood on the customer journeys, funnels, email flows, offer paths, or business systems they're building out or trying to fix. It's going to be EPIC, seeing the behind-the-curtain thought processes, ideas, strategies, and problem-solving shenanigans that go on. I'd love for you to join us, cheer our community presenters on, and spark some ideas for yourself too!

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