Before You Create Another Offer, Read This
When you create a new offer, do you start with the idea⦠or the client journey? A course here. A workshop there. Maybe a membership. Maybe some 1:1. Individually, they might all be good. But together? They donāt connect. When your offers donāt connect to the customer journey, selling feels harder than it should. Every time you promote something, youāre starting from scratch. Thereās no natural next step, so you end up convincing instead of guiding. Your audience has to figure out if itās for them, if itās too advanced, where they should start, and what happens after. Most people wonāt do that mental work. If itās confusing, they leave. And even if they buy once, they often disappear because you didnāt show them what comes next. Thatās where revenue gaps come from. Thatās why building an offer stack matters. An offer stack isnāt just more offers. Itās a structured journey. Itās a set of solutions designed to meet people in the order they actually experience problems. People donāt wake up ready for your highest level offer. They move through stages. Awareness āI think something isnāt working.ā Clarity āWhat exactly is the problem?ā Initial Action āLet me try something small.ā Commitment āIām ready for a real solution.ā Refinement and Growth āI want better results, faster.ā If your offers match these stages, selling gets lighter because the next step feels obvious. If they donāt, youāll be offering commitment to someone who still needs clarity, or beginner help to someone whoās ready to grow. Offer stacking isnāt about building more. Itās about building in order. It starts with the client journey, not your ideas, not your pricing, and not what sounds exciting. If you donāt know what stage your ideal client is in, every offer will feel harder to sell because youāre speaking out of sequence. And sequence matters. If youāre ready to stop guessing and actually structure your offers to support repeatable launches, come join us inside Offers To Launch and learn about offer stacking with the Offer Stacking 101 course. Itās one of many interactive courses in the classroom designed to help you think through this step-by-step.