🐟 First he said it felt like I'd slapped him in the face with a wet fish...

Liisa Reimann

🔥

10h (edited) • Communities

Then he made some shitty videos (his words, not mine).

And yesterday he won the week's 7-day leaderboard affiliate link challenge.

@Chris Suckling

is crushin' it!

A lot of business advice is... vague, generic, "nice."

But entrepreneurship is demanding, challenging, and complex.

And none of us plop into this world knowing how to write high-converting About pages, emails, VSLs or [insert other marketing thing here].

The truth can make you pinch your 🍑 cheeks, flush your face cheeks 😳, and want to scream... but knowing what's really at play can save you MONTHS of wasted effort and frustration. It can even stop you from throwing in the towel right before your big breakthrough.

Mollycoddling isn't helpful and doesn't move your needle. And yes, the truth can sting, but wouldn't you rather hear

"Your headline tells me what you do. It doesn't tell me why I should care or what problem you solve."

instead of

"Your messaging needs to be more specific."

❓❓❓❓❓

So this is my promise to all who enter Funnel Forensics: No vague praise that feels good in the moment but doesn't tell you exactly what you need to do. Just a laser pointer at the holes, and clear steps to fix them.

In just a few hours, I'll be giving some fish slaps to a few new willing subjects. Not the stinging kind that leave a mark for days, but the ones that snap you to attention and leave you feeling like you can actually make this crazy plan of yours work.

Of course, I can't take all the credit for Chris' success: he's brilliant, driven, and did all the actual heavy lifting. But I like to think my little "fish slap" helped!

To get your own (extremely pleasant I might add) fish slap, step inside Funnel Forensics, find the pinned post at the top of the community, drop a link to one thing you'd like no-BS feedback on, then show up at 12 eastern to receive your 🐟 slap.

(Oh and when you get there, do 1 other thing. Go find the post in this pic, and drop your FF affiliate link, because you may be the next weekly winner!)

. . . .

p.s. Chris, I think I might just rename these hotseats to "Fish Slaps" - so thank you for that idea!!! 🤣

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