We're excited to be speaking in the Coaching Evolution Summit today. A lot of you know me, but not as many of you know my husband, Scott. We coach together in all our programs. This is a great chance to hear from him, too. I LOVE when we get the chance to speak together. We're going to talk about why there's a gap between what you know and what you do. We'll talk about fear and resistance and why they are actually a GIFT. You'll see what's holding you back, and you'll know what to do about it. 🚀💰 Come join us live TODAY at 12pm ET. JOIN the SUMMIT to participate and get the link.

If you missed the Shift Your Story event yesterday, the replays are up through Monday evening. This is not just a workshop. It's a powerful look at what's going on inside of YOU! 🎥 There are 4 videos - 72 minutes total! 🔥 Skip Netflix this weekend. Do this instead. I promise you'll learn something about yourself and see things from a new perspective. Four videos. Watch them in order. Do the Storywork. And watch what SHIFTS! 72 hours to let 72 minutes change your life. Join me now. The replays are in the classroom.

We all have subconscious survival patterns and stories running under the surface. And whether you know it or not, they are running the show. You're invited to join me for One Day to Shift Your Story! You’ll see why you do what you do. You’ll understand your own survival strategies. And you’ll start shifting them TODAY! The Pre-work is available in the Classroom.

So, there are two ways to fill a free Skool community. One feels fast. The other feels slow. The crazy thing is, they produce very different results. Now, the fast way is social posts, paid ads, or a well-timed viral moment. You get a burst of signups. Some engage for a few days. Then the feed moves on, and so do they. The community fills up with people who joined on impulse and never came back. This is sometimes called the ghost member problem. It is not a retention problem. It is an acquisition problem dressed up as one. The slow way is YouTube. Specifically, long-form videos are built around questions people are already searching for. Someone types a problem into YouTube at 11 pm. Your video comes up. They watch twelve minutes of it. They join your community from the description of your video. That person arrived with a defined problem, spent real time with you before they joined, and made a conscious decision rather than an impulsive one. Everything that happens after that is different. The mechanism is simple. Search-intent traffic and feed-scroll traffic are not the same psychology. One is a person looking for something. The other is a person being shown something. The first type tends to stay, participate, and eventually pay. The second type tends to look around once and go quiet. There is a second advantage that rarely gets mentioned. A social post has a lifespan of about 48 hours. A YouTube video built around a specific search term can drive new members into your community for years. The compounding effect is real. Members joining your community from a video you recorded in 2022 are not a surprise. They are the system working as designed. If you're building a Skool community and wondering why your member count grows, but your engagement doesn't, the question worth asking is where your members are coming from. That's what The Content Revenue Lab is built around. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

💌 The One Day to Shift Your Story Workshop starts tomorrow morning inside my community! Before we meet, I'd like you to choose the one story you'll be working with. (There are two exercises available in the classroom to help you do this. A fun, interactive AI Quiz and a good old-fashioned worksheet.) Using one particular story for all the Storywork exercises tomorrow is going to help you see some powerful things. One thing to know before you choose your story.​ We all have more than one story running. There is no “right” story to bring. Any story that rises to the surface is the right one to work with. When you start pulling on the threads of one story, they all start to loosen. That’s how this works. So don’t overthink it. Trust what comes up.​ Here are some stories I’ve worked through (to help you get clear about what I mean by a story.)​ - I have to be the best to feel safe. - I have to be perfect to be loved. - I have to prove I'm worth keeping. - It has to be perfect or I'm embarrassed. - I have to be polished before I can be powerful. - I need to know more before I'll be ready. - It's not safe to share what I really think. - My needs can wait until the work is done. - If I slow down, I'll lose momentum. ​Can you see that ALL of those are stories? And all of them started with PROTECTION.​ You have similar stories. The One Day to Shift Your Story Workshop is going to help you become AWARE of some things about yourself that you can’t see now. You’ll leave the day knowing more about who you actually are.​ I wish I could explain the magnitude of this work. It has the power to really shift things for you. ​Two pre-work assignments are already inside my community to help you pick your story for tomorrow. Come join us. You'll be very glad you did.