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The backstory to why I'm obsessed with integrity
I've started drafting a book about the Philosophy of Integrity - the entire framework all my content and this group is based on. The first chapter will be a backstory as to what I went through to end up discovering my obsession with integrity (i.e. why nothing else worked for me). If you're keen to give it a read, check it out here and let me know your thoughts in the comments below. https://docs.google.com/document/d/1ZMbGY1hcYwchU9cjNwN7QhrJ5fKYnjvZWYRQrhunIM4/edit?usp=sharing Is this a book you'd like me to write?
The backstory to why I'm obsessed with integrity
Daily Dose of Integrity
Hey everyone, from now on I will post all Daily Dose of Integrity newsletters into this one thread, to avoid clogging up the newsfeed every day. See the latest comments for the most recent Daily Doses. Enjoy!
The Evolution of The People Pleaser
There are just SO MANY people pleasers in the world! In this post, I’m going to help you understand why, and what we can do about it (i.e. what you can do about your own people pleasing to help change the world). Like a college scout who can spot a star basketball player from watching a single play, I’m able to identify people-pleasers with almost the same precision just from observing the way people move, dress, and talk to others. And when I look around, in any major town or city around the world, I observe that MOST people are pleasers. Today, I want to get a bit theoretical and explain why I think most people end up this way. This post is to help the Nice Guys out there attain self-acceptance, and to understand that: a) you are in the majority, b) it’s not your “fault” you turned out like this, c) humanity will always continue to churn out people-pleasers for the rest of time, and d) what you need to do to enjoy your life within this hellscape environment. This post will stray into evolutionary psychology, social dynamics, and global politics. This is partly to exercise my own enjoyment by exploring something deeply from different angles, and partly to give you a stronger and wider context behind what made you who you are. Read more here...
The Evolution of The People Pleaser
Why Productivity Is a Trap for Intelligent Men
There’s a question I want you to sit with for a moment: What if the thing that’s quietly wrecking your performance isn’t laziness, lack of discipline, or motivation… but doing too much? In this week’s video, I unpack something I’ve been noticing for years working with high achievers: people who are intelligent, capable, and outwardly successful often make decisions that actively work against them. Not because they don’t know better. But because they confuse activity with intelligence. From the outside, it looks like productivity. Ambition. Drive.From the inside, it often feels like burnout, frustration, and a constant sense that no matter how much you do, it’s never enough. The video explores the difference between intelligent decision-making and what I call compulsive achievement. One is about long-term quality of life. The other is about short-term relief, validation, and staying busy enough to avoid asking harder questions. A big part of the problem is that many high achievers tie their self-worth to outcomes. Results. Praise. Being seen as competent or impressive. When that happens, decisions stop being guided by values and start being driven by urgency, habit, and discomfort avoidance. You end up solving one problem while creating two more. You stay busy instead of effective. You push harder instead of stepping back. And you keep doing “the next thing” without ever stopping to ask whether it’s actually taking you where you want to go. In the video, I share some concrete examples of how this plays out in real life — in careers, leadership, relationships, health, and even parenting. I also talk about why many people are successful in spite of the way they make decisions, not because of it — and why that success often comes at a much higher cost than necessary. If you’ve ever felt like you’re ticking all the right boxes but still feeling off…If you’re achieving more and enjoying it less…Or if you’ve got a sense that you’re busy, but not aligned… This video will help you see why that’s happening — and why slowing down might actually be the most intelligent move you can make.
Perfectionism Is Why High Achievers Never Feel Good Enough
If you’ve ever looked at your life from the outside and thought, “I should feel good about this… so why don’t I?” this video is for you. One of the strangest patterns I’ve seen after years of coaching high achievers is this: the more successful someone becomes, the more they feel like they’re failing. Promotions increase, income goes up, responsibilities grow—and somehow the sense of satisfaction shrinks. In this video, I break down what I call the perfectionism trap. It’s the reason nothing ever quite feels good enough, no matter how much you achieve. I share a story about a client who won a spelling bee as a kid with 99%. He was proud of it. He went home excited. His dad looked at the paper and asked, “Where’s the other 1%?” You end up chasing an invisible finish line. Every win immediately turns into, “Yeah, but it could have been better.” This is maladaptive perfectionism: setting unrealistic standards, then beating yourself up afterward for not meeting them. I talk about how perfectionists tend to measure the wrong things. You don’t measure what you did—you measure what didn’t happen. Wins get rewritten as losses by imagination alone. Over time, this creates a brutal inner environment. You’re living with a voice in your head that is never satisfied, never impressed, never encouraging. That’s why so many high achievers are exhausted, anxious, burned out, and quietly miserable despite doing “better” than most people around them. They’re running hard on a treadmill that never stops. In the video, I also explain why perfectionism doesn’t actually help performance. Creativity, leadership, risk-taking, and real growth all require being willing to get things wrong. Masters don’t have undefeated records. If you’ve ever wondered why pressure seems to fuel your success while slowly destroying your enjoyment of life, this video will help you see what’s really happening—and why perfectionism isn’t your strength, it’s your leash. 👉 Go watch the full video if you want to understand why nothing ever feels like enough—and what that voice in your head is actually costing you.
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Brojo: Confidence & Integrity
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A brotherhood for Nice Guys ready to become respected men. Build confidence and boundaries, and create deeper, more meaningful relationships.
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