This is not a New Year’s resolution challenge; it's a decision-making and identity challenge designed to set up your entire year (and beyond).
🎯 The Core Idea
- Stop chasing outcomes (money, abs, status, approval).
- Define a North Star: the person you want to be.
- Use that identity to make simple, binary decisions every day:
- Integrity = behavior that consistently matches your values.
🧭 What We’re Building This Month
By the end of January, you’ll have:
- A clear identity-based North Star
- A practical plan covering how you'll improve the 5 areas of life: Health, Career, Social, Psychology, and Mission
- A decision-making framework you can use daily
- A plan you can always get back on track with (no perfection required)
⚠️ Important Expectation
- This challenge requires radical honesty
- No trying to look impressive, no fluff, no promises
- If you bullshit, you miss the point
🧠 Week 1 Focus: Identity & Clarity
- Define who you know you should be
- Identify your core values (e.g. courage, honesty, responsibility, integrity)
- Look honestly at your past behaviour and identify gaps—especially during the last year
- Create a first draft of your North Star
- VIP workshop on January 5 for support from me on your plan
📝 First Task (Do This Now)
Comment below with a first draft identity description:
- Core values & principles you want to live by
- Internal experience: how it feels to be that person
- External behavior: what others would observe you doing consistently
e.g. "I am honest, brave, and responsible. This makes me feel light, free and respected. From the outside, I'm someone who speaks his mind, does the hard work, and owns his decisions".
⚠️ Write it in the present tense
❌ No clichés
❌ No vague “trying to be” language
✅ Describe who this person is as if it is already true
This is a draft — you’ll refine it throughout the month. Don't spend more than 10mins on this!
🏆 Prizes & Incentives (eligible to Premium and VIP members only)
- Winner → 6 monthly 1:1 coaching sessions with me privately to ensure your plan comes true ($4,000 value)
- Runner-up → 3 months VIP membership free
- Participants with 70% completion → Exclusive refinement workshop + feedback from me on your plan
- Winners will be chosen based on courage, effort, honesty, and consistency — not perfection.
👥 Who Can Join
- Anyone in Brojo can participate
- Premium/VIP members only are eligible for prizes
🔑 Bottom Line
This month is about becoming the kind of person:
- You won’t regret being
- You’d respect if you met him
- Your future self will thank you for choosing
Start by posting your identity draft below 👇That’s the foundation everything else builds on.