Preparing for snow Armageddon here in southern Wisconsin over the next three days. Welcome to March! Well day three of my ATH challenge is here and alphabetically landed on the now named Censored Elixir due to legal naming rights issues. I will just cut to the chase on this beautiful frag and say it’s a 9.9/10. Why not 10/10? It’s just too sweet for a hot summer day unless indoors for me. And the pricing lately is abhorrent. Absolutely office safe and unisex. In fact my twin sister made this her fave of my collection and absconded with her own 10ml from my bottle. 😂 Max aroma has definitely gone up on the pricing for sure in the last year. Yes the cost is prohibitively high and all the numbers I’m seeing currently are around $4-$5 per ml in a 100ml bottle. Thats not attainable for many in the current market. I was lucky to score my current stock when it was slightly better pricing. Supply and demand along with Aaron’s OCD with quality limits what is available. Plus I honestly think it is also a marketing ploy. Over the last two years this house has completely exploded the market. Why???? QUALITY!!!!!! You may not like a certain scent profile(I haven’t found one yet). Though if you’re being honest with yourself you have to agree he creates some of the highest quality frags out there. Personally I’d put him in my top 3 quality level houses out there. What say you brothers???

This was bound to happen sometime, I'm just surprised it's lasted this long... https://www.theguardian.com/business/2026/mar/12/estee-lauder-sues-jo-malone-over-use-of-her-name-on-zara-fragrance What say you, guys? Should Jo be able to use her name? I mean, how can you sign away the right to use your name (albeit just on fragrances). How long could such rights last, infinitely?) Love to hear from ya!