“Fragrance is emotion before explanation.” — Roja Dove, Perfumer / Founder (paraphrased) There's a bracket in The Booze Wars that talks about precision versus creativity. Roja argues that if it doesn’t move you, notes won’t save it. Logic comes later, feeling always goes first. Trust your gut nose! What say you? One day at a time guys, Enjoy the #Journey

Maiden voyage with this weekend’s newest pick up and the perfect edition to round off my Luna Rossa lineup as of currently. New bottle design and formulation I’m guessing as well. I can’t believe I never managed to smell this scent before. I am way late on this one but I sure am glad I have it now. Typical Luna Rossa modern fougere vibe here with an emphasis on lavender and vanilla. It’s fresh, clean, rich and sophisticated all at once. Masculine and definitely crowd pleasing. I couldn’t really see too many people not liking this fragrance. Close to 1hr projection followed by a good 3-4hrs on skin. Easily a daily driver and signature worthy. This line, excluding the ocean flankers, is really great all around and I’m glad to have them on my shelf. This is going to be Prada week for me 💪🏼😉. Smell great frag fam. Have the best blessed day.