Most guys treat grooming as an afterthought. Eric Bandholtz treated it as an empire! TOMORROW, Feb 17th @ 5:00 PM Central US, we’re sitting down with the man who redefined the modern beard: Eric Bandholtz. Whether you’re battling a patchy beard or trying to build a world-class brand, Eric is pulling back the curtain on: - The Grooming Blueprint: How to fix wiry, uneven, or bulky growth. - Cutting Through the Noise: Which products actually work vs. "marketing fluff." - The Psychology of Style: Using grooming to boost identity and confidence. - Brand Building: How he built an iconic brand in a crowded market. HOW TO JOIN: - Premium & VIP Members: You’re all set. Meeting link here: https://www.skool.com/bos/calendar?eid=72dc97153b3043a597fafc96b14e64a5 - Free Members: This is a private, paid members-only session. Don’t get left behind. Join / upgrade here to get access: https://www.skool.com/bos/plans Do you have questions for Eric? Drop them below in the comments! 👇

Let’s show some brotherhood love this valentine weekend. Everyone probably has that one member of BOS who influenced them the most and added fuel to their fragrance passion. For me, the answer is obvious. @Julio Gutierrez is the one who truly kickstarted it all. Who’s that person for you?

What to say in your intro? Share where you're from, your reason for joining, perhaps your favorite fragrance, watch or a picture of you dressed sharp! It's a small action, but a HUGE step in you getting value from this community becasue you go from being a lurker to an ACTIVE member. In fact men that introduce themselves are 10X more likely to the actions to becoming their best selves. Bonus Point - By introducing yourself you're guaranteed to level-up. Seriously, you'll get at least 5-20 likes/points (oftentimes more) which will move you to level 2 and possibly level 3. And just like that you have access to more of this community!