The more specific your message feels, the more people feel you understand them. General talk gets ignored. Personal talk gets attention.

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Meta Andromeda Changed the Game — Here’s the New Creative Strategy Meta’s Andromeda update quietly killed the old belief that better targeting = better results. If you’re still optimizing interests, lookalikes, and micro-audiences like it’s 2021, you’re playing the wrong game. Andromeda shifted the power somewhere else entirely: Creative quality is now the lever. More specifically…testing static images before you produce a single video is now the fastest, lowest-cost way to win. I break the full strategy down in the video below, but here’s the core idea your team should understand. Why Static Images Matter Again Andromeda learns through signals. The more creative variations you give it, the faster it figures out what resonates with your market. Static images are perfect for this because they’re: - fast to produce - cheap to test - easy to scale in volume You can validate hooks and angles with $50–$200 of spend before investing in recording, editing, scripting, or production. Most advertisers go straight to video and hope it works. Static images remove the guesswork. The 3-Step Testing Framework 1. High-volume static image testing Simple copy callouts. Clean images. No production. Load your account with volume and give Andromeda room to learn. 2. Sort by meaningful signals Look at CAC, ROAS, CTR, CPM — not vanity metrics. Winning angles surface quickly. 3. Convert static winners into videos Take the hook from your best-performing static and make it the first 3 seconds of your video. Andromeda already confirmed the angle works — now you scale it with video. Why This Matters Right Now: The old playbook rewarded structure. The new ecosystem rewards iteration and creative diversity. Advertisers who win in the Andromeda era will be the ones who test faster, learn quicker, and produce more effective creative at scale. Static-first testing is the simplest way to do that. Full walkthrough here 👇

Hi guys, hope you’re all well. I recently came across this technique that Hormozi uses for creating ads — as you can see in the screenshot — where you create around 50 hooks, 5 bodies, and 3 call-to-actions, and then mix them to generate lots of different video variations. The idea is to reduce ad fatigue and keep things fresh on Meta. I think it probably works well, but I wanted to ask: how does this approach hold up after the Andromeda update? Since the update requires more creative diversity for the algorithm, I’m wondering whether this method is still effective or if it needs adapting. Would love to hear your thoughts!

Most people treat their survey/app form like an afterthought. They ask lazy questions like: “Why are you interested in this program?” “Are you financially qualified?” Their sales team is stuck with broke, unqualified leads wasting everyone’s time. How to Fix It (Real Levers): 1️⃣ Reframe Questions for Clarity Instead of open text, use “Select All That Apply” style questions with outcomes tied to your offer. Ex: “Which of these outcomes would impact you most right now?” → Options should match your program’s benefits. 2️⃣ Use Conditional Logic Route strong leads directly to scheduling. Redirect weaker leads to a nurture path (like a training or podcast). Saves your sales team from wasting calls. 3️⃣ Tag & Track Qualified Leads Only Fire a pixel/CRM event only on good apps. That way Meta learns who the right buyers are, not just anyone who clicks submit. 4️⃣ Score Your Apps Assign weights to answers (budget, urgency, role, etc.). Anyone below a threshold doesn’t make it through to a call. One client doubled their close rate in 14 days just by tightening their survey flow... no new ads, no new funnel. What’s one survey/application question you’ve used that actually filters hard and works? Drop it below so we can build a list of proven qualifiers together.