Broad Targeting? · AdClass

Broad Targeting?

Hey

Newbie in media buying here, I just launched an ad campaign yesterday for a call funnel I’m running and I left the targeting broad (Given that’s what everyone’s recommending these days) … we launched at $50/day

… Maybe I’m just panicking here but so far it’s spent $60 and I’ve gotten 6 applications who are NOT in my target audience, thankfully they never get to see the calendar and the TY page so they don’t trigger the pixel/CAPI for the schedule event we’re optimizing for.

My question is, is it normal for meta to show my ads to different audiences in the mean time while trying to figure it out? Or is there something wrong? It's a new account btw

I know $60 is not a lot, and we’re just approx 800 impressions in, however I’m curious, I’m sure as hell my ad and funnel messaging is NOT the issue, and we have a robust application so it’s definitely not a messaging problem.

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