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Broad Targeting?
Hey @Dakota Hermes Newbie in media buying here, I just launched an ad campaign yesterday for a call funnel I’m running and I left the targeting broad (Given that’s what everyone’s recommending these days) … we launched at $50/day … Maybe I’m just panicking here but so far it’s spent $60 and I’ve gotten 6 applications who are NOT in my target audience, thankfully they never get to see the calendar and the TY page so they don’t trigger the pixel/CAPI for the schedule event we’re optimizing for. My question is, is it normal for meta to show my ads to different audiences in the mean time while trying to figure it out? Or is there something wrong? It's a new account btw I know $60 is not a lot, and we’re just approx 800 impressions in, however I’m curious, I’m sure as hell my ad and funnel messaging is NOT the issue, and we have a robust application so it’s definitely not a messaging problem.
1 like • Jan 14
@Dakota Hermes Sweet dude, will figure out how to do that ... 2 qualified calls already at $177 spend :) , I'm stocked!
0 likes • Jan 14
@Dakota Hermes Yesir! You've got any resources on how to dedup? It seems really techy, should I just remov the "schedule" tracking code on the TY page?
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Onya Valentine
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3points to level up
@onya-valentine-2589
Just do it

Active 21h ago
Joined Dec 12, 2025
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