"I've been burned by agencies before." I hear this constantly. And look — some agencies do suck. But blaming every agency is like blaming every barber because you got a bad haircut once. In this video, I tell the story of a guy who kept going back to his barber, kept complaining about his haircuts... until his buddy finally hit him with the truth. Sometimes the barber isn't the problem. Sometimes you're just bald. Translation: maybe your agency can't fix your brand because your offer isn't there yet. Not every agency is bad. But not every business is ready for one either.

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