Most people think marketing starts with posting content, running ads, or building a website. That’s actually secondary marketing, and it only works well when it’s done in the right order. Secondary marketing is what you do after you understand your audience. Once you know who you’re talking to and what they care about, this is how you start showing up in front of more people. It shows up as things like content, emails, websites, partnerships, or even ads. The difference is that you’re no longer guessing what to say. Your message is shaped by real conversations and real problems your audience shared with you. To implement secondary marketing, you don’t need to do everything at once. Start by choosing one place where your audience already spends time. Then use what you learned from your research to talk about their challenges, explain how you help, and guide them toward a clear next step. When secondary marketing is done right, things start to feel easier. People understand what you do faster, your content feels more relevant, trust builds quicker, and growth becomes more consistent instead of random. If you’re unsure where to start or how to apply this to your business, drop a comment, happy to help.

Would love your input on this topic ladies and gents 😃 Maximize number of leads = for newer accounts so the algorithm learns who your avatar will be Maximize number of conversion leads = for seasoned accounts where the algorithm knows your avatar

CPMs get blamed for bad ad performance more than almost anything else. But in most accounts, CPMs aren’t the real problem — they’re a symptom. In this video, I break down: - When CPMs actually matter - The difference between CPM vs cost per reach - Why frequency silently destroys performance - The fastest levers you can pull to lower CPMs - Why better ads beat “media buying tricks” every time If you’re seeing: - Decent CTR but terrible CPC - Rising costs with no clear explanation - CPMs that feel “out of your control” This video will help you diagnose what’s really happening — and what to fix first.