I've been pretty obsessive lately with testing every new AI tool - especially when it comes to tools that can help me drive more new creatives in my ad accounts. Up until recently, Google's Nano Banana 2 was the king at image generation. That is, until yesterday. ChatGPT dropped their new images 2 model, and it's REALLY good. I did a blind split test in the youtube video below, pitting the two models against each other.

Claude just dropped something that's going to change how we build funnels If you're running ads and you've been waiting for AI to actually be useful for landing pages and creative... it's here. Claude Design launched last week and I spent the weekend stress-testing it on real agency work. TL;DR: I built a full landing page for a new AdClass offer in ~10 minutes. On-brand. Mobile optimized. Exported straight to GoHighLevel as a live page. No designer. No developer. For context — we run ads for 50+ accounts and spend $4–5M/month across the book. I've seen every "AI will change design" promise for the last 3 years. Most of them were overhyped. This one isn't. A few things that stood out: → You can build a brand design system once (fonts, colors, components, buttons, everything) and publish it so your whole team designs on-brand by default. Game-changer if you run an agency with multiple clients. → The comment feature lets you drop feedback on any element of the page and batch it — instead of going back and forth in chat like every other AI tool. You make 5 comments, hit send, go grab coffee, come back to a new version. → The tweaks box gives you variant options on headlines, CTAs, and layout blocks without having to re-prompt. Basically built-in A/B ideation. → Export options are no joke — PDF, PowerPoint, Canva, standalone HTML, or hand it off to Claude Code. I recorded a full walkthrough showing exactly how I used it to: 1. Build the AdClass brand design system from scratch 2. Generate a landing page for the AdClass Accelerator offer 3. Iterate with comments + tweaks 4. Drop the HTML into GoHighLevel as a real funnel page 5. (Bonus) Build a client territory map for Local Legend Pretty wild stuff. Drop your Claude Design builds in the comments below. Would love to see what you make. Let's get it 🤝 — Dakota

AI ads not converting? this is probably why: most people are using AI like this: “make me an ad” and then wondering why it looks like garbage and doesn’t convert. AI isn’t the problem. your inputs are. it has no idea: - what your offer actually is - what your landing page looks like - what’s already working - what your ads should sound like so it guesses. i built a simple claude skill that fixes this. it forces you to give: - landing page context - winning ads - target audience - offer details then it spits out prompts you can drop straight into image models and get ads that are actually usable. i used it live for my own company and got solid creatives in minutes. you still have to iterate. but you’re starting way closer to something that can convert. full breakdown + the free skill here in the video below, and linked here: https://adclass.notion.site/AI-Ad-Image-Prompter-Copy-This-Into-a-Claude-Project-3308f887988481119947f8ee80d56478 if you try it, post your outputs in the group — i’ll give feedback!

Hi Dakota, I am yet to advertise my Skool communities. I've just hit 10 weeks on Skool, and I have a healthy following on Facebook, but am baulking at pitching to them because I don't know what to say to bring them into my Skool community. I know people say videos of you talking are the key to building trust, stopping the scroll and converting, but recording a video makes me cringe. Is there another way? And what do I write in an ad? I've had a publishing business outside of Skool for going on 21 years and am now bringing the mentoring component over to Skool. I have Author Skool for people wanting to write and self-publish, as well as build a business beyond their book, and the Skool Bookshop for people who want to learn how to promote their books, and for readers who love books and want to connect with authors. Do you have any examples? Insights? 🙏 @Dakota Hermes