@Kristen Gale of course!! let me know what you build!

Hey Rachael! Great question and congrats on 10 weeks on Skool! Here's the good news: you don't have to do talking-head videos to get results from ads. But let me give you a full picture so you can start smart. On the video fear: Static image ads and carousel ads absolutely work, especially in niches like yours (publishing/authors) where the audience is more thoughtful and text-driven. You can start with a simple graphic + strong primary text copy and test before you ever touch a camera. Where to actually start: 1. Get clear on ONE avatar first. You have two communities (Author Skool + Skool Bookshop), pick the one with the clearest, most painful problem and start there. Don't try to run ads for both at once. 2. For Author Skool, your avatar is probably someone who has a book idea or manuscript but feels stuck... they don't know how to self-publish OR how to turn it into a business. Lead with that pain in your copy. 3. Your 21 years is gold. That's your credibility hook. Use it. "I've been in the publishing industry for 21 years and here's what most authors get wrong..." is a powerful opener. 4. What to write in your ad: Lead with the problem your ideal member is living right now, hint at a counterintuitive insight, then invite them to join your free community. A simple static ad formula to test: - Hook: Call out the pain ("Still struggling to turn your book into a business?") - Body: Agitate + your credibility + tease the solution - CTA: "Join [Author Skool] free — link below" Hook ideas... - Are you sitting on a book idea that could change your life, but have no idea where to start? - I've been in the publishing industry for 21 years, and the #1 reason most non-fiction authors fail has nothing to do with their writing. - "Here's how non-fiction authors are finally turning their book into a speaking career, a course, and a real business without a publisher."