I'll reply to your questions today.

Meta Andromeda Changed the Game — Here’s the New Creative Strategy Meta’s Andromeda update quietly killed the old belief that better targeting = better results. If you’re still optimizing interests, lookalikes, and micro-audiences like it’s 2021, you’re playing the wrong game. Andromeda shifted the power somewhere else entirely: Creative quality is now the lever. More specifically…testing static images before you produce a single video is now the fastest, lowest-cost way to win. I break the full strategy down in the video below, but here’s the core idea your team should understand. Why Static Images Matter Again Andromeda learns through signals. The more creative variations you give it, the faster it figures out what resonates with your market. Static images are perfect for this because they’re: - fast to produce - cheap to test - easy to scale in volume You can validate hooks and angles with $50–$200 of spend before investing in recording, editing, scripting, or production. Most advertisers go straight to video and hope it works. Static images remove the guesswork. The 3-Step Testing Framework 1. High-volume static image testing Simple copy callouts. Clean images. No production. Load your account with volume and give Andromeda room to learn. 2. Sort by meaningful signals Look at CAC, ROAS, CTR, CPM — not vanity metrics. Winning angles surface quickly. 3. Convert static winners into videos Take the hook from your best-performing static and make it the first 3 seconds of your video. Andromeda already confirmed the angle works — now you scale it with video. Why This Matters Right Now: The old playbook rewarded structure. The new ecosystem rewards iteration and creative diversity. Advertisers who win in the Andromeda era will be the ones who test faster, learn quicker, and produce more effective creative at scale. Static-first testing is the simplest way to do that. Full walkthrough here 👇

Hi guys, hope you’re all well. I recently came across this technique that Hormozi uses for creating ads — as you can see in the screenshot — where you create around 50 hooks, 5 bodies, and 3 call-to-actions, and then mix them to generate lots of different video variations. The idea is to reduce ad fatigue and keep things fresh on Meta. I think it probably works well, but I wanted to ask: how does this approach hold up after the Andromeda update? Since the update requires more creative diversity for the algorithm, I’m wondering whether this method is still effective or if it needs adapting. Would love to hear your thoughts!

after working with 100s of info businesses in the last several years, here's what separates the ones who keep winning apart from the ones who fizzle out: speed of iteration. sounds simple, but let me break it down for you. the average info guru finds a pocket with their offer that converts like crazy with one specific funnel type example: high ticket health coaching maybe they record a killer webinar, run it evergreen, and scale it slowly to ~300k spend a month they think to grow the biz their main focus points need to be sales + fulfillment so they put a year or two into growing a killer sales team and ensuring the product is good. both great things to do at 100k/mo, they see almost no attrition, so they spend 200k the next month CAC goes up a bit, but hey, volume is good. "we can afford for costs to be a bit higher." so they scale more, and eventually they get to 300k/mo. call costs are higher now, but they're still profitable. so they try to scale to 400k. whoops, they made the same amount of profit as they did at 300k. calls stopped converting for some reason? so they focus on sales culture again. fire some reps. hire some others. they might keep a/b testing the funnel, dialing in some stuff like CRM + followup. maybe they swap agencies a few times, thinking surely there's someone out there who is better at media buying and can get them past the "scale wall". but here's what actually happened: the market moved on. that webinar format that crushed it 18 months ago has now been seen by the market 100 times. the hooks are stale. the objections have evolved. competitors copied the good parts and improved on them. meanwhile, the winners never stopped moving. while the first guy was perfecting his sales team and squeezing another 2% out of his webinar, the winners were testing: - VSLs when webinars started getting saturated - application funnels when VSLs got expensive - advertorials when everyone was running video ads - challenge funnels when automation got cheap

I heard with the Andromeda update you need your creative to be more diverse. No more of the "one body copy with 10 different hooks" strategy. But how diverse do the creatives need to be? Can I still reuse part of the same script if I edit it differently, wear a different shirt, maybe a different color grade? Or do I actually need to word it differently? TIA