🚫 Stop Sending DMs That Reek of Desperation (Steal This Cold Message That Actually Got a Reply) 95% of DMs being sent right now? 💩 They read like a Fiverr VA copy-pasted it from a 2021 YouTube tutorial. You know the ones… ❌ "Hey [First Name], I help busy founders scale to 6-figures using my proven 3-step system…" ❌ "Quick question for you... 👀" ❌ "I saw your profile and thought we might be a great fit!" If you've ever sent one of those, this is your intervention. Because you're not just being ignored—you're being categorized. 🧠 As forgettable. 🗑️ As background noise. 📉 As someone not worth replying to. 🧠 How I Flipped It, just like @Jay Feldman teaches. Instead of ignoring a guy who'd been DM'ing me like an amnesiac AI… And this guy is a fairly well established influencer with a sizable IG, YT & Skool Community. I sent this: Not gonna lie --> you've hit me with more "Hey Ian"s & "How's Biz?" than an MLM recruiter w/ amnesia 😂 Figured I'd wait to reply until I had something worth showing. In the last 12 months: 222 new customers. $572K in revenue. {SCREENSHOT PROOF} All from a similar offer and audience size to yours. Not saying you're leaving money on the table... But if you are, your weak ass DM game is probably why. ✌️☮️ Guess what happens next? 👀 He replied instantly. Then booked a call. 🧨 Why It Worked ✅ Pattern interrupt – Casual. Funny. Not trying to sell. ✅ Leads with proof – No bait. Just data. ✅ Curiosity over pitch – Hints at the gap without bragging. ✅ Reverses the dynamic – He chased me. 💥 Want to Write DMs Like This? Here's the formula: Open with a jab – playful, honest, bold Drop results – numbers > adjectives Create curiosity – no neediness, just a window Position yourself as the shortcut – without pitching Shut up and let them ask 👉 𝘾𝙤𝙢𝙢𝙚𝙣𝙩 "𝘿𝙈𝙎𝙇𝘼𝙋" 𝙖𝙣𝙙 𝙄'𝙡𝙡 𝙝𝙖𝙫𝙚 𝙅𝙖𝙮 𝘿𝙈 𝙮𝙤𝙪 𝙖 𝙛𝙧𝙚𝙚 𝙩𝙤𝙤𝙡 𝙩𝙝𝙖𝙩 𝙧𝙚𝙬𝙧𝙞𝙩𝙚𝙨 𝙮𝙤𝙪𝙧 𝘿𝙈'𝙨 It using the exact method above. Stop Getting Ignored. No more spam. No more guessing.

Most cold emails fail before the open. Because their subject line screams: “I’m about to sell you something.” And the brain deletes those instantly. Think about the usual ones: • “Quick question about your business” • “Interested in growing your revenue?” You already know it’s a pitch. So you never even open it. What actually works? Subject lines that feel normal. Like they could come from a colleague, partner, or someone you already know. Examples: • “Thoughts on this?” • “Saw your post about this” • “Chicago next week” • “Is this your competitor?” Nothing salesy. Just curiosity + relevance. And one thing most people miss 👇 Your first line matters just as much as the subject line. Those two lines together are the entire preview. If they feel generic → ignored If they feel human → opened The goal is simple: Make your email feel like a conversation Not a campaign If it could pass as a message from someone they already know… You’ve already won half the battle. Comment “Copy” and I’ll share the prompt I use to generate subject lines that actually get opened.

Jay just turned his phone off for the weekend, and I have a secret to share.... First time in four months. Told the team not to email him until he decides to check back in. I ran a experiment starting this month: Grabbed one of Jay's old databases scraped from Instagram in 2023 Direct quote from Jay, "Ian, don't touch these, they're garbage. My students have been putting this list on blast for years." Me -> "I bet I can take what I've learned and still get it to work." Game Plan: I took a list of about 10 million contacts scraped in 2023 from Instagram. Picked a random niche. Sorted the contacts through Google Cloud computer using Google Drive links. Down to 30k contacts Verified for $50. Resulted in 15k verified list. Then I used Jay's foot-in-the-door offer method to write the first campaign. Used my Dyslexic Copywriter Style for the first 3 emails Replay to every opt-in with a super simple lead magnet. Automate offer and sales. What happened in 2 weeks: 4,224 emails sent 125 replies 21 opportunities 6 customers One new paying customer every other day. From a trash database. Zero sales calls - just a free Google ranking report and the reciprocity framework. Pacing to $1,000+ MRR in month one. Haven't even tested it in niches where I know it works. Here's what I figured out: LeadGenJay Insiders taught me WHAT works. How to set up Infrastructure to get my message in front of my ICP How to write campaigns that actually convert. How to sort and verify Data But I was still manually grinding every reply, every follow-up, every fulfillment. AI Automation Insiders taught me HOW to automate it. Now it runs while I sleep. That's the difference between a system you work and a system that works for you. Last week, I personally helped 10 people lock in lifetime access to both communities. The feedback has been insane. People are already seeing what happens when you combine the frameworks with the automation. But Jay closed that offer. Except I found something while his phone is off.

A lot of you in the community have been asking this lately: “How much do I actually need to start my lead gen journey?” Most people assume you need thousands in ad spend, fancy funnels, and a full team just to get consistent leads. Not true. The same style of cold email machine that’s generated millions in revenue can be started for under $200/month. Here’s the actual breakdown 👇 1) Sending platform You need a tool to actually send emails at scale. Something like Instantly.ai works perfectly. Cost: ~$37/month That’s your engine. 2) Lead data You need real people with real emails. You can pull 10,000 verified contacts from sources like Apollo or similar providers for around $50. That's enough to last you months. 3) Mailbox infrastructure You don’t send from one inbox. You spread your volume across multiple Google mailboxes to protect deliverability. Roughly $3 per mailbox per month. Start with ~30 inboxes = about $90/month Total monthly cost to run a real outbound machine: ≈ $177/month That’s it. No ad creatives. No media buying. No waiting months for SEO to “maybe” work. Just a simple system that lets you: • reach your exact ICP • control your volume • test messaging quickly • and start conversations on demand And the best part? You can go live fast. Give yourself a couple of weeks to set up your domains, warm your inboxes, and clean your list… …and you’re ready to start sending.

Cold email copy lives in a weird dilemma. You want: • opens • replies • booked calls But you also need to: • avoid spam • not sound salesy • not trip deliverability Most people overcomplicate this. After sending hundreds of thousands of cold emails, and helping 1,281+ people write cold email copy that actually gets replies, I simplified everything into a 3-step framework. Step 1: Bait the Open Before anyone reads your email… they decide whether to open it. That decision is driven by: • the subject line • the preview text (first sentence) Together, they must spark curiosity and stay relevant. They cannot sound promotional. The goal is simple: Make it feel like it could be from a colleague, client, or vendor. If it sounds like marketing → spam risk goes up. Step 2: Win the 3-Second Impression Once the email is opened, you have about 3 seconds. Your first 2–3 sentences should do three things: 1. Surface a real problem they recognize 2. Hint at a solution 3. Establish quiet credibility Not a pitch. Not a bio. Just enough context to make them think: “This might be relevant.” Miss this window, and the email is dead. Step 3: Get the “Yes” Cold email is not about closing. It’s about starting a conversation. The easiest way to do that? • Ask a clear, low-friction question • Make the reply effortless If they can respond with a simple “Yes”, you’ve done your job. Everything after that is sales. By the way, I’ve got something that makes this entire process much easier. Comment “Cold” and I’ll send it over.