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Hi Everyone - Steve here from Eugene, OR. I've been a long time member from Stephen's original/early group then went dormant for a while as projects took over. I'm back now because I'm putting energy into content and product in a much more focused way! I'm pretty comfortable creating content (always need to practice more) but am looking to get better at creating products that people need and will happily subscribe and exchange $$ for. That's my goal :)
Hey Everyone! I'd love your feedback on headlines for the Kontent Engine Database. Which one do you like? If you have your own idea, drop it in the comments! would love to hear. Thanks for your help! 🙏
I like the specifics of 100 pieces of content per week. the 99% and 10x are also good - but what if you're starting out and only produce 1 piece per week? 10x of 1 is great - but 99% automation is still a nebulous (still attractive). I like having a concrete attainable goal with 100 pieces.
Hey everyone - a few weeks ago I made a post about using AI to create my own 'point of view' and how I struggled with this before using AI to achieve this. Since then, I've played around even more with AI and it has helped me frame out my content 'categories' and further refine what I talk about that is DIFFERENT versus everyone else! I made a video showing how I use AI to do this. I'm totally willing to share the prompts and the approach (note: one of my differentiators is that I think prompts are a commodity!). So here's the video - let me know your thoughts and questions. I appreciate your feedback as it helps me refine my messaging :)
Hello ladies and gents! After a bit of research, I realized that there are a few different stages in the way most entrepreneurs/solopreneurs start investing in content creation (not referring to entrepreneurs and solopreneurs that content creation is their business e.g. Youtubers/TikTokers/Influencers): 1. They start by either writing content(whether long form or short form), OR they create a podcast or videos for YouTube/Livestream/Short form content, and last but not least some also grew through carousel posts/illustrations. In short, almost everyone starts by writing, recording audio, creating videos, graphic design, and/or illustrations. Usually, they have developed a skill for one of these and they feel comfortable doing one of these consistently without struggling or having to force themselves. They enjoy it and they can do it sustainably for a long period of time because it's fun. 2. Then they hire their first person part-time to help them optimize that process. Whether that's an editor, a sound engineer, a video editor, or even just a VA, usually that first person comes very part-time 1-1.5x day(s)/per week (5-10 hours per week) and helps them make the most of their time now that they've figured out something that works and they want to be more efficient and effective with their time. This most of the time costs between $200-1000/per month. 3. This is the stage I want to ask you for. This is where you start having some kind of system that helps you create more content than before. If for example during stage 1 you would invest 5-10 hours per week to create 3-5 pieces of content per week, during stage 2 you would invest approximately half the time for the same amount of pieces of content per week or slightly more but not much more. Stage 3 is when you've optimized a few things already and you've been doing this for at least a few months (for some it's already been a year or two) and now you've reached stage 3 where you have a more solid system, and maybe your person joins part-time 2-3 days a week or full time, or you maybe already have 2 people part-time (2 days a week). Now they help you create a lot more content. You go from 3-5 pieces of content to 10-30-50-60 pieces of content per week by leveraging their time, skills, and the system that you've built during the previous months. At this stage, from my experience, people pay anywhere between $1000-5000 per month having 1-2 people part-time (~15-30 hours/per week per person). This stage seems to be the one that if you crack and do it successfully is the one that can lead to the most upside and give you the freedom that you're seeking. This is the one that can take you anywhere between 10-50K per month in revenue and then it becomes a completely different game. For most people, this is the stage where a lot of shifts are happening and you start creating and living life from a whole different perspective. The purpose of this post is to ask you how much would you pay for a service that helps you achieve this. How much would this be worth to you? How much do you expect this to cost so that it's done successfully? Keep in mind that I wrote earlier that most people invest $1000-5000, but it doesn't mean that they do this successfully (the definition of success here being that they grow an audience while they are making at least 5 figures per month) 4. Stage 4 is when you bring on board someone that will manage all of this for you and maximize the quality and quantity of your content + it makes even more impact both in terms of how many people you reach, the growth of the brand, and following but also increased revenue. This is when Hormozi hired Caleb Ralston as a Brand Manager/Creative Director, or when Gary Vee assigned Andy Kraniak for a similar role. This is when you as the entrepreneur or consultant/coach/author focus on content creation only and your Brand Manager/Creative Director becomes the head of this operation. Your time is at full leverage and there is some kind of system in place and when you bring this person on board they multiply the already good results that you've been getting for some time. When you bring someone like this on board it can lead to 2x-20x ROI relatively quickly. It's not easy to attract someone like that though, and they need to be paid very generously. This is the result of stage 3 though. If you can get to stage 3 and put in the time, effort, and investment to get to stage 4, stage 4 becomes the beginning of something big. The beginning of starting to grow one of the biggest brands in your space. Stage 4 is still scratching the surface, it's the tip of the Iceberg when it comes down to what's possible, but a damm great place to be at because now you are there only to share your wisdom a few hours per week and almost everything else (it can be everything else if you want to give full creative control and decision making to your Brand Manager/Creative Director) is being managed and executed by your team.
I really like how you broke this down. The one component that might be missing from the discussion is 'product'. If I had a product set that was 1) generating subscribers/audience (free offer), 2) product + upsell that was generating $$ - then the content equation becomes a lot easier for a direct answer. The discipline to get to this decision is knowing that I have an offer that converts/provides value to an audience. Then I look at content as a way to build the audience/build lead flow etc.
@Jacob Zangel That's a good point. I was trying to assign some type of monetary value to a video (or block of videos). Regardless, you made a good point and challenged some assumptions on my part which help open up my thinking. I still don't have an answer for your poll ;) but it seems clear to me that the value of content should appreciate as you get more audience/engagements/results from making them. So an early adopter may want pay less at first but should want to pay more as they start to realize some of the value from the content
We're launching a new tool (internally) and thought maybe everyone would like access to it. In a nutshell—it's a library of creative content that can be used for inspiration to create, produce, and distribute more content for yourself. I'm using Airtable to capture everything → LOOK HERE. Why? We want to grow and create better content at higher volumes (easily). So we needed something to help us capture what we wanted to create and a way to document how to create it. Then our team could execute it. I've only added a few different pieces of content so far, the obvious stuff. But we'll start to add a lot more shortly as we document the creative stuff we'd like to try to help grow the business. We've been looking at a lot of successful creators and documenting some of their tactics. A couple of examples are... - The "Gary Vee" which represents taking long-form videos and breaking them into clips. - The famous "Twitter Pic" where people repurpose Twitter posts into images for other platforms. I've also added a few typical production workflows, like Podcast, Live show etc. Check it out HERE. Like the idea? comment "useful" in the comments so I know who you are! I may add it to the "Classroom" too.
Hi everyone, I specialize in growing and monetizing personal brands on Instagram. I was taking a look at @Stephen G. Pope 's profile and thought he could benefit from a few pointers. I made an in-depth video auditing it and how he could improve it. Sharing this with all of you as well in the event it could help you optimize your own profiles or those of your clients. I'm offering a free consultation (no strings attached, just want to help) for anyone in the community to give back for all the value you've given to me. If you're interested, book some time with me here 👉 https://calendly.com/cyruscancreate Thanks!
Thank you! I thought I knew 'enough' about optimizing profiles and was surprised by what I did not yet know! Thanks you for putting this together - I'm able to take this for my work and also provide some impact to a client of mine as well. Key insight that was new to me: Call to action in profile with specifics/details about what you get i.e. 'get the thing to uplevel your life - link below...'
Holy moly! I just got back my "professional voice" from an AI company called elevenlabs.io. I simply copy and pasted in the LinkedIn post I did today without editing it. There are some tweaks that need to be made for sure. Like I need to spell my last name something like "Lof lin" for it not to say "laugh 😂 lin"!! And spell out "101" like "one o one" so it doesn't say "one hundred one". Oh yea, and not use funny lines like "amiright?!" because it just doesn't get that! haha But damn! This thing is pretty much dead on. This will save me a ton of time recording audio books, certain videos and even one of the podcasts I'm creating. You probably don't know what I sound like but if you give this a listen you will! 😝 Have a great weekend!
I've been using eleven labs for a while now - mainly I used it to create simple voice overs for short videos (for my clients). I also use it to create video sales letters (basically an audiogram) and I combine the audio with captions from Descript to do this. It has so much potential and the voices are just getting better. It's really affordable if you just want to dabble (free to start and the lowest $ tier is $5) so the pricing is very friendly. I have a voice for me, a british female voice for an avatar I created and several other voices for clients. So much fun!!
One of the areas I've struggled with, is creating a consistent or 'anchor' point of view that I could differentiate myself with. The challenge for me is that I would overthink this and there would be too many ideas in the ideas stage. It can be hard for me to dig down into the details on my own - I usually do better when I have a collaborator who I can work with. The solution that worked for me: I used AI to act as my collaborator and muse to help with this exercise. More than just a brainstorm, I was able to dig into the topic, dig deeper by providing inputs from my transcripts to build my 'brand voice' and center in on a point of view that I'm feeling good about. It reminded me that while it's easy to think about using AI tools marketing/sales/product etc - it's also very powerful to help unlock our creative minds! I consider myself a skilled AI person and use AI on a daily basis - but somehow forgot to think about AI helping me with my own internal blocks. I think the reason I wrote this is to remind myself to ask for help - even if it's asking AI for help!
We're all looking for ways to stand out from the competition. Andrew Kirby (a big YouTuber) posted this in his community and it was an easy framework to digest and use to position yourself in your story and marketing. I've seen similar concepts, but this one was super easy to understand. Just answer these questions and weave the story into your marketing. - Almost everyone trying to achieve results is doing this... (the problem) - The problem with that is...(reason why that problem is a problem) - Which ultimately means... (ultimate consequence) - So instead, we do... (your specific methodology) - Which allows us to... (get benefit) - Which ultimately means (benefit of that benefit)