This is important if you are doing business. Every person who is starting a business starts with a vision. It is the first thing. You hear influencers talk about the "big" thing and you get excited and think that you can make a whole lot of money from it. Then you try it out and actually discover that the "big" thing is not as easy and shiny as it seems. "The grass isn't greener." You discover problems. Problems that you have to solve. At first, you were excited but now you are a bit disappointed. But now it comes: The Valley of Disappointment. Now this is where it gets hard. You discover the problems and you now try to fix them. It is the most important part, the hardest part, and the part where most people stop. What do you do if you made 400 cold calls but didn't get a client? a.) "Hmm, cold calls are not effective; they don't work. Let's try something else. Cold emails seem so easy." The first person switches to something else, and that is a mistake because, guess what? You will get the same results from your cold emails. b.) Or you can do it the right way and push through the Valley of Disappointment. You fight, fight, fight. You cold call, cold call, cold call every day, again and again. This is hard and takes months to get out of it. (It took Jeff Bezos, the founder of Amazon, 4 years to get out of it). So prepare for these times. They are not fun. They are hard. You will feel pain. No pain = No gain. So push, don't stop. And now this is where it gets shiny because this is where it gets funny. Success comes. You now made your cold calls and learned how to be confident, how to talk the right way, you discovered what people like and don't like. Now people will recognize you and they will like what you offer. Your cold calls will start to work now. You now make your money. You get to 10k per month and far beyond. You now started a successful business. Congrats 4 Stages: Vision Problems Valley of Disappointment Success These are the only 4 stages. Knowing them is good! Most of you are in stage 3, so keep going!!! Pain is good.