What are all the tiny action steps someone must take WITHIN each of your pillars to advance forward? How can someone go from pillar #1 to pillar #2? What must they do to go from pillar #2, to pillar #3? This is your Plan. If someone were to follow your plan to a T, what must they do to become successful with this? In addition to adding in all the tiny actions someone must take, make sure to include all the daily non-negotiables required for success into your plan as well. What would you add into your plan to guarantee someone is successful with this plan? For example, in bowling… if you wanted to help a bowler knock down all the pins and prevent the ball from going into the gutter, what would you do? You’d add the guard rail! (My fav way of bowling) This way, the ball cannot go into the gutter and success is as close to a guarantee as possible. And if you wanted to make sure they get a strike every time? You’d equip them with a robot, programmed to throw the perfect straight ball every time, to bowl for them. For a ton of examples of awesome plans, you can read this book. After reading this book, my mind worked so much better when it came to creating 30 day plans for my clients. Note: Your plan should be updated every few weeks or months as more and more people go through it. This video will help you clear on what the "perfect plan" may look like for your course.
Everybody suck at golf until they practice. Everybody sucks at tennis until they practice. Everybody sucks at sales things until they practice. In fact, I won't name names, but many people on my team used to legitimately suck at sales until I practiced with them. And then they got REALLY good. The practice made allll the difference. And this is why my team STILL has weekly team meetings where we practice live on Zoom together. To keep getting the unfair advantage over everyone else who doesn't practice. So… The question is: When are YOU going to set aside time to practice? When are you going to have a practice DM convo with a friend? When are you going to have a practice discovery call? When are you going to have a practice sales call? If you’d like the exact scripts for your DM convo, discovery call, and sales call, check out the resource section inside of Contentpreneurs. When you practice, you’re going to dramatically increase your chance of making sales when you encounter an actual prospect... Best way to practice? Role play.
A good program name is very important for sales but it's often hard to come up with a good one! Before ChatGPT came along, this used to be terribly difficult to brainstorm 100 names before choosing 1 good one... now it's a lot easier! So I strongly suggest using ChatGPT to help you come up with name ideas. You can use this prompt: I need some awesome name ideas for my new online coaching program. I help <your niche here> with achieving <end outcome/dream desire you help people achieve> and overcoming <main problem your niche has>. Please keep my program name between 2-3 words. Here are 5 examples of coaching program names I like: 1) 2) 3) 4) 5) Please make it short and sweet and similar to the examples above. Give me a list of 10 names to choose from. /End prompt. After you get the results, if you don't like the style, just tell it to give you more examples & describe a style you want or a word you want to include.
Along the pathway to your promise, there will be stepping stones. These are called pillars. They hold up your entire program. Without them, your coaching program crumbles, and someone cannot succeed with your program. So ask yourself now: what are the 3-5 fundamental, most important areas that someone needs to master or develop to be successful with this pathway? For example, my program has 5 pillars: 1. OFFER 2. AUDIENCE GROWTH 3. SALES PROCESS 4. DELIVERY 5. TEAM Why are these my pillars? Because if a client can master their offer, their audience growth, their sales process, their delivery method, and their team, they’re set! So with all of my clients, we focus on these 5 pillars. What are your pillars? Comment them down below!
Most contentpreneurs either have a TERRIBLE promise or not promise at all and then wonder why they struggle with making sales... The clearer you are on your promise and the better your promise is, the easier it will be to make sales. What's a promise? This highly desireable end result people get when they've gone through your program is called the “promise”. Example promises: Drop 10lbs in 30 days Earn $10,000 in 90 days Speak fluent Spanish in 60 days Eliminate your Germany accent in 90 days Get a date on Tinder within 7 days Grow your Instagram by 1,000 people in 2 weeks Notice how NONE of these examples are vague or general? They're all highly specific, and often highly desireable. If you're unsure what YOUR promise is, one of the easiest ways to determine what your promise is to just look and see what other people are already selling. This tells you what other people are already buying :) The 4 main ‘desire areas’ that people spend the most money are: 1) Relationships 2) Money 3) Beauty 4) Pain Relief Note: You do NOT have to be an expert in any of these fields right now, but you need to at least be interested in a field and be prepared to study it and learn more about it. You should like (but ideally LOVE) the topic enough to be talking about it in your content & conversations daily. When I first started coaching business, I knew very little, but I knew enough about it to help people with it and I knew I wanted to study it more. What sort of end result would someone happily pay at least $1,000 to achieve? What sort of end result would YOU pay $1,000 to achieve? Chances are, both answers have to do with 1 of the above 4 categories. An amazing bonus question is: Who is already promising this end result and making good money selling it? If you can’t find at least 3 people who are already selling something like this, you’ll likely have an incredibly hard time selling it. So make it easy on yourself and just find something other people are already selling!