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I wanted to give everyone here something REALLY cool, as an introduction to Dan Kennedy. I learned how to speak / sell from stage originally from Dan Kennedy. He's a legend. The attached PDF is a transcript of his stage presentation that he used when he was at the peak of his game! It has his own handwritten notes on what he was doing and WHY!!! Please keep this gift inside of this group, but as you're learning how to do "One To Many" presentations, this pdf will give you some GOLD! BTW - if you're not plugged into Dan Kennedy, and his NOBS letter yet, you can subscribe to it here. Thanks! Russell Brunson

This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

Launch Success Creates a Blind Spot A funnel working on launch day doesn’t mean it’s working today. Launches are loud. Everything gets attention. Every click is watched. Every step is tested. And when it converts.. there’s a natural sense of relief. It worked. Let the decay begin.. Because launch success quietly turns into assumption. “It worked once.. so it’s fine.” “We already tested that.” “No one’s touched it.” Meanwhile the funnel keeps running. Tweaks get made. Traffic changes. Browsers update. Pages slow down. Redirects drift. Automations silently fail. Mobile behavior shifts. Nothing dramatic breaks. So nothing gets checked. Launch validation and operational health are not the same thing. One proves it can work. The other proves it still is. Funnels that last aren’t the ones that launch well. They’re the ones that stay healthy on boring days when no one’s watching. Use a tool like Funnel Pulse to make sure you launch perfect and stay perfect. Consistency doesn’t come from confidence. It comes from visibility. 🚀 - James

How I Build Automations Without Losing My Mind There are a lot of ideas in computer programming that translate surprisingly well to funnel building. One of the most important ones is the Single Responsibility Principle. It says this: Any function should have only one reason to change. Same thing applies to automations. If a workflow has ten reasons to change.. it will break. Or worse.. it will almost work forever and quietly punish you later. Let me show you what I mean. The anti-pattern. You have an opt-in form. It fires an automation. You think.. “I’ll just use this same workflow for all my lead funnels.” So you add conditionals. If they came from Funnel A.. send this lead magnet. If Funnel B.. send that one. Then check tags. Then branch again. Then start an indoctrination sequence. Then depending on tags.. start a campaign. It works. Technically. Until you need to change anything. Now you’re scared to touch it because one wrong edit breaks six funnels. So you try the opposite. You create a workflow for each lead magnet. Cleaner.. but now you copy the same indoctrination sequence into every single one. And the day you want to change that indoctrination? You’re updating it in seven places. And hoping you didn’t miss one. This is how people end up hating their automations. The clean way. Each workflow gets one job. A lead magnet workflow does exactly one thing: deliver the lead magnet. That’s it. Then it hands the contact off to another workflow whose only job is indoctrination. Every lead funnel calls the same indoctrination workflow. If you ever want to change your indoctrination.. you change it once. One place. No fear. No duplication. No guessing. That’s modularity. That’s sanity. That’s clean systems. And it’s how pros build funnels that don’t collapse under their own weight. If your automations feel fragile.. it’s usually not the tool. It’s the structure. Build small. Build focused. Let workflows talk to each other. Your future self will thank you.